Gastronomy Healthcare Case Study 2022

Running head: Healthcare
Gastronomy
By (Student's Name)
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Healthcare 2
Executive summary
Gastronomy is the study of food practice that gives customers a sense of belonging and
an experience for the value of their money. The report focuses on gastronomy and various types
of food sites that give the customer a memorable experience. The report also gives a vivid
explanation of the concept of experience economy that perfectly fit in the context of food culture.
The paper gives an overview of two food sites that include CERES Organic Grocery and Banh
Mi Brothers Food truck. Based on the concept of the experience economy, the two food sites are
designed as tourist site located in Melbourne, Victoria, Australia. The paper highlights CERES
Organic Grocery as a key farmers market offering customers various types of food stuffs that
attract both local and international customers. Banh Mi Brothers though simple, gives a unique
taste of various international cuisines that includes Vietnamese, French and American. The paper
concludes by exploring the importance of gastronomy in understanding the influence of the food
culture of tourist destinations.

Healthcare 3
Table of Contents
Introduction.................................................................................................................. 4
1. Overview of the sites................................................................................................. 4
1.1 CERES Organic Grocery..................................................................................... 4
1.2 Banh Mi BrothersFood truck..............................................................................5
2. Overview of the Experience Economy Theory................................................................6
3. Evaluation of the Experience Economy theory and site....................................................7
3.1 Evaluation of CERES Organic Grocery with experience economic theory and as
a tourist product...................................................................................................... 7
3.2 Evaluation Banh Mi Brothers food truck with experience economic theory and
as a tourist product................................................................................................. 8
Conclusion.................................................................................................................. 10
Reference.................................................................................................................... 11

Healthcare 4
Introduction
Gastronomy can be defined as the practice and the art of selecting, cooking, and
consuming of food. In this sense, gastronomy is, therefore, the study of ways of selecting,
preparing and eating food that conforms to the general pattern or culture of people. Some of the
aspects of gastronomy include nutrition, food science and the usage of the human sense of smell
and taste. Food culture is that is unique to a particular region or people offers a sense of
belonging and always attribute to tourist attraction or experience. This concurs with the
experience economy theory that explains the current desire of food businesses as they strive to
meet the customer's experience. In the current, food industry the experience of the customer is
the greatest breakthrough as it serves to bring more customers to the business. In addition, an
experienced customer will always connect to the food type that gave that experience to
customers. The study and analysis of food practice that offers customer this experience serves to
increase tourist visit to that food site. Many different food sites are curtly available which serves
to advance the food culture and tourism. Many food sites have been designed to attract tourist to
come to visit the place and have experience of the food that is available. The following reports
explore gastronomy with focus on two food site that gives customers an experience that they
always want.
1. Overview of the sites
1.1 CERES Organic Grocery