Impact of GDPR on Social Media Marketing Approaches of Retail Service Providers: A Case Study on Sainsbury

Impact of GDPR on
social media
marketing approaches
of retail service
providers A case study
on Sainsbury

Table of Contents
Table of Contents.............................................................................................................................2
Topic of research - To identify the impact of GDPR on social media marketing approaches of
UK retail service providers”............................................................................................................1
INTRODUCTION...........................................................................................................................1
Research Background..................................................................................................................1
Research problem........................................................................................................................2
Aims and objectives.....................................................................................................................2
Research gaps..............................................................................................................................2
DELIVERABLE POINT/ CONCEPTUAL FRAMEWORK.........................................................3
LITERATURE REVIEW................................................................................................................3
RESEARCH METHODOLOGY....................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCE................................................................................................................................11

Topic of research - To identify the impact of GDPR on social media marketing
approaches of UK retail service providers”.
INTRODUCTION
GDPR is the main aspect for any business industry as it is used to operate a business by
influencing a number of people that can help in organisational development. The GDPR stands
for "General Data Protection Regulation," which helps to keep all information secure and safe,
which increases business productivity. This applies to organisations operating by offering
different types of products and services to their customers. It is critical for each organisation to
understand what their customers want and how they can be satisfied so that the right kinds of
products are introduced through social media marketing, which aids in the efficient operation of
a business (Kročil, & Pospíšil, R 2020). Each organization needs to follow the regulations and
policies that are formulated by the government to operate effectively. In context to the UK retail
sector, GDPR is the fact that it affords customers in the EU the right to opt out or stop their data
being used by retailers. This can help to influence the number of people by providing different
types of products and services in the retail sector that increase productivity. Social media
marketing is the use of social media platforms for the purpose of providing different types of
products and services. It is important for each organisation to focus on social media marketing as
it is used to influence a large number of people by offering products via social media. This is a
kind of digital marketing that is used by the UK retail sector to continue their selling activities
and functions (Hou, Han, & Cai, 2020).
Research Background
Social media marketing is the wider term to understand and is the use of social media
platforms and websites to promote a product or service. This allows companies to engage with
existing customers and reach new ones as it promotes their culture, mission, and tone. To
understand this, Sainsbury's has been taken to be the second-largest chain of supermarkets in the
UK. This organisation provides different types of products and services at retail prices that
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