(PDF) GE General Electric Case Study
Added on 2020-03-23
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Running head: CASE STUDY OF GEGeneral Electric Case StudyName of the StudentName of the UniversityAuthor’s Note:
1CASE STUDY OF GETable of Contents1. Introduction............................................................................................................................22. GE – Core Competencies and Capabilities............................................................................23. GE – Strategic Options over Next Five Years.......................................................................84. Jack Welch or Jeffrey Immelt? A Management Approach Perspective..............................165. Conclusion............................................................................................................................17References................................................................................................................................18Appendices...............................................................................................................................21
2CASE STUDY OF GE1. IntroductionGE or General Electric is the most popular multinational corporation of America thathas its headquarters in Boston, Massachusetts. The incorporation of this particularconglomerate corporation is in New York (Ge.com. 2018). The organization has varioussegments that include Energy Connections, Power, Global Research, Aviation,Transportation, Current, Renewable Energy, Oil and Gas, Healthcare, Capital and Lighting.All the above mentioned segments of General Electric serves the requirements ofPharmaceutical, Services of finance, Software Development, Medical devices, Engineeringindustries, Life Sciences and Automotive industries (Ge.com. 2018). In the year 2017, theorganization of General Electric was ranked thirteenth in the list of the largest firms ofAmerica in terms of gross revenue. The following report outlines a brief description on the case study of General Electric.The report discusses and also analyses on the several major capabilities and competencies ofthis particular organization (Gamondi, Larkin and Payne 2013). These core competencieswould be extremely important for General Electric. These capabilities and competencieswould be discussed on the success story of the organization until the year of 2012. Moreover,the various strategic options of General Electric in the next five years will also be mentionedhere (Espinoza and Ukleja 2016). The final part of the report explains about the managementapproach between the previous and the current Chief Executive Officers of this organizationand helps to choose the best alternative that is to followed by General Electric for thebetterment of the organization.
3CASE STUDY OF GE2. GE – Core Competencies and Capabilities The core competencies of an organization can be defined as the specific concepts inmanagement that has a unique combination of several skills and resources for distinguishingthe position of a firm in market (Walsh et al. 2012). The core competencies of anyorganization help to obtain competitive advantages. There are three distinct criteria for thefulfilment of core competencies. They are as follows:i) The core competencies help to provide proper potential access to the broad range ofmarkets (Calzada, Prado and Marzal 2013).ii) The core competencies always make the most important contribution to all theadvantages of a product.iii) The third criterion for the core competencies is the difficulty in imitating by all thecompetitors. The core competencies help to deliver added values to the specific clients. These areresulted from a particular set of tools, techniques and skills of production (Davis 2014).These competencies are always developed from the procedure of constant improvisationswith the time period instead of one big alteration. The utilization and the properunderstanding of the entire conceptualization of the core competencies are extremelyimportant and beneficial for the organizations (Drucker 2017). The organizations utilize thesecore competencies for excelling at their use of knowledge and skills for the creation ofanything effective. Furthermore, the proper values of stakeholders and clients are also raisedwith the help of the core competencies. The examples of core competencies are specializedskills, techniques and even knowledge. The core capability of an organization is the properability of management for the development of the core competencies (Légaré et al. 2013).The new businesses or the basic products are also developed with the help of core capability.
4CASE STUDY OF GEFor the organization of General Electric, there are various core competencies and corecapabilities. The core competencies of General Electric are as follows:i) Development of New Products: This is the most significant and important corecompetency of General Electric. They have the skills or knowledge to develop new productsfor their clients (World Health Organization 2012). This regular and periodical developmentof all the new products has made the organization of General Electric to reach theirorganizational goals and objectives. They have become the largest organization ofconglomerate corporations in the United States of America (Karger and Stoesz 2013). Thereis a vast increment in their market position due to this development of the new products.ii) Excellence and Performance: The second most important core competency ofGeneral Electric is the excellence and performance (Singh 2012). Their performance isextremely good and can also be claimed as the best in comparison to other conglomerateorganizations of the United States of America. iii) Management of Human Resources: The human resource department of theorganization of General Electric is manages perfectly by the management team of theorganization (Bucur 2013). This management is extremely important and significant for theorganization as human resources is responsible for the entire growth and skills of anyorganization. iv) Diversification: The diversification and the requirement of new alterations orchanges within the organization of General Electric is the fourth core competency of thisparticular organization (Calzada, Prado and Marzal 2013). The constant changes for thebetterment of the products have made the organization extremely popular and recognized byall.
5CASE STUDY OF GEThe core capabilities of General Electric are as follows:i) Leadership: This is the most significant capability of General Electric (Drucker2017). They have the unique quality of leadership and thus they are leading the entire marketof conglomerate organizations.ii) Collaboration of Workforce: The second important capability of General Electricis the collaboration of workforce (Hitt, Ireland and Hoskisson 2012). All the employees andthe staffs of the organization work together and thus the organizational goals and objectivesare obtained easily and smoothly. iii) Research and Development: The third significant capability of General Electric isthe research and development (Hill, Jones and Schilling 2014). They have the uniquecapability of researching and developing innovative and new products for their business.iv) Customer Value: The fourth core capability of General Electric is the customervalue. The showing of their values to their customers had brought excellent solutions to theirproblems.The current and the former CEOs i.e. Jack Welch or Jeffrey Immelt have succeeded intheir leadership roles and responsibilities for the organization of General Electric (Peppardand Ward 2016). All the above mentioned core capabilities and competencies for GE can beexplained with the help of VRIO Framework.
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