Strategic Information System: Lion Beverage Company

Running head: STRATEGIC INFORMATION SYSTEM
Strategic Information System: Lion Beverage Company
Name of the Student
Name of the University
Author’s Note:

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STRATEGIC INFORMATION SYSTEM
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................3
Part 1: External Analysis........................................................................................................3
1. Business Background of Lion........................................................................................3
2. Description of Industry..................................................................................................3
3. General Environmental Analysis...................................................................................3
4. Industry Explanation......................................................................................................5
5. Competitive Environment of Lion.................................................................................7
6. Opportunities and Threats..............................................................................................7
Part 2: Internal Analysis.........................................................................................................8
1. Tangible and Intangible Resources of Lion...................................................................8
2. Identification of Capabilities..........................................................................................9
3. Analysis of Core Competencies.....................................................................................9
4. Proposal of Information System Solution for Lion......................................................10
5. Evaluation of Proposed System with Recommendations.............................................10
Conclusion................................................................................................................................10
References................................................................................................................................12

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STRATEGIC INFORMATION SYSTEM
Introduction
The strategic information system can be defined as those information systems, which
could be developed for the corporation of the business initiatives (Galliers and Leidner 2014).
The information systems are intended for providing several competitive advantages to the
respective company. The strategic information systems always deliver several services and
products, at an extremely low cost for focusing on the specific market segment for being
innovative. This strategic information system is one of the most important and significant
features for information technology and hence is termed as the basic requirement for any
specific organization. The strategic information system even helps the companies for
categorizing, storing, processing and finally transferring the information, which are to be
created or received (Arvidsson, Holmström and Lyytinen 2014). Several analytical tools are
being offered by this particular information system to help the organizations for applying to
the repositories of information. Various significant opportunities are recognized for the
growth and pinpoint the ways to improve the overall operational efficiencies and
effectiveness.
The following report outlines a brief description on the popular beverage company of
Australia, namely Lion Beverage Company. It is one of the significant organizations that
produce several types of beverages for the users. There are two parts in this report, which are
external analysis and internal analysis. The external analysis comprises of business
background of the organization, PESTEL analysis, Porter’s Five Forces analysis, competitive
environment analysis and opportunities and threats. The internal analysis comprises of the
tangible and intangible resources, identification of capabilities and analysis of core
competencies. A suitable information system is being recommended for Lion Beverage
Company.

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STRATEGIC INFORMATION SYSTEM
Discussion
Part 1: External Analysis
1. Business Background of Lion
Lion is the popular food and beverage organization, which operates in New Zealand
and Australia. This particular organization is responsible for producing as well as marketing
the range of wine, cider, beer, spirits and RTDs. Apart from these beverages, the dairy and
other beverages like plain milk and flavoured milk, cheese, yogurts, soy products and juices
are also produced by them (Lion. 2018). Lion was founded in the year of 2003 by the New
Zealand Breweries and the present Headquarters of this organization is in Sydney, Australia.
The owner of the company is Mitsubishi and the total number of employees currently is about
7000. The total revenue of Lion Beverage Company in the year of 2015 was 5.6 million
Australian dollars.
2. Description of Industry
The organization of Lion Beverage Company belongs to the Food and Beverages
industry. It is responsible for producing various types and categories of foods and beverages
for its clients (Lion. 2018). The organization of Lion Beverage Company produces several
significant types of products and services for the customers.
3. General Environmental Analysis
The PESTEL analysis eventually a specific tool that is utilized for the proper
identification of the macro external forces, faced by particular company. The six letters for
this PESTEL analysis are political factors, economic factors, social factors, technological
factors, environmental analysis and legal factors (Pearlson, Saunders and Galletta 2016). The
respective PESTEL analysis for the organization of Lion Beverage Company is described
below: