Generation Like: The Impact of Social Media on Consumer Behavior

Running head: GENERATION LIKE 1
Generation Like
Student’s Name
Institution

GENERATION LIKE 2
Generation Like
` Reaction to the Film
I found the documentary generation like interesting and educative. The documentary
represents the real picture of the discussions going on in both media 1 and media 2 classes. The
generation like documentary involves the teenagers who represent generation like, explains how
firms are advertising and marketing their brands to them. Most of the firms today are ensuring
that their brands are strongly connected with their consumers. Nowadays, people enjoy brands
that are much more than a purchase as a lifestyle. Most of the people develop an interest in a
brand because of the influence of their celebrities. For example, I do not like Nike products but
when I saw Christiano Ronaldo as the ambassador of Nike, I started liking them. I even bought a
Nike sneaker. The brand has changed my lifestyle and I feel like Christiano Ronaldo when I
bought the Nike sneaker.
The consumer is now the marketer
The current transformations in the social media have made consumers become marketers.
Most of the firms produce their brands' advertisements targeting the social networks. The
companies make advertisements which are more liked and shared by their customers on social
media (Oliver, 2014). This enables people to like and share the brands on their social networks
and almost all their friends will be attracted to similar advertisements. When people share the
advertisements, they appear in their timelines which are visited by their friends on social media.
An example is the Oreo Propaganda that encourages gay marriage using ''rainbow oreo'' in the
United States. This brand has captured the youths’ attention on the social media who supports
any kind of love including gay marriage. The Oreo brand aimed at proving that they support gay