Swot Analysis of GSK
Construct a SWOT analysis for a pharmaceutical company and identify key issues for a marketing plan.
5 Pages748 Words68 Views
Added on 2023-01-09
About This Document
This article provides a Swot Analysis of GlaxoSmithKline (GSK), analyzing its internal environment to determine its strengths, opportunities, and threats. It discusses GSK's strong R&D and portfolio expansion, strong sales and distribution networks, and strong global presence as strengths. It also highlights healthcare fraud allegations impacting GSK's brand image and limited success outside its core business as weaknesses. The article further explores opportunities for strategic expansion through acquisition and collaboration, and improving demand and awareness about quality healthcare. Finally, it discusses threats such as drug pricing controls, intense competition in the industry, and generic competition.
Swot Analysis of GSK
Construct a SWOT analysis for a pharmaceutical company and identify key issues for a marketing plan.
Added on 2023-01-09
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