International Marketing: Dell Laptop and Vatican City

Global 1
International Marketing

Global 2
Executive Summary
This report includes various aspects related to international marketing and global trade. The Dell
Laptop and the host country Vatican City is included in the overall report. The report describes
global commerce and global trade. Global marketing aims to the products and services given to
the customers locally, nationally and internationally. The report includes the justification of the
country recommendation that includes the description of the product or service and the overall
environmental justification. The origin-country of the Dell Laptop is the USA and the company
needs to expand its business in the Vatican City where the Dell Company does not exist. The
expansion of the country also discussed in this report. The overall aspects related to international
marketing are included in the report.

Global 3
Contents
Introduction......................................................................................................................................4
Description and Justification for a country recommendation..........................................................5
Competitor Identification.................................................................................................................6
Cultural Profile................................................................................................................................8
Country-of –origin, foreign and domestic consumer predispositions...........................................10
Market Segmentation, Target Marketing and Positioning.............................................................11
Market Entry and Expansion.........................................................................................................12
Strategic Recommendations..........................................................................................................14
Conclusion.....................................................................................................................................15
References......................................................................................................................................16

Global 4
Introduction
The report includes the overall description of the marketing at the global level. The marketing at
global level is the field of study that includes the proper description of management. This process
aims to the market products, services and various solutions provided to the customers who reside
at the national or international level. The expansion of the products and services in another
country also discussed in this report. The global marketing includes the commercial advantage of
the global operational differences and it can meet the global objectives. The marketing in the
global area described as the performance of the business activities and designed to plan, promote
and direct the flow of the goods and services related to the organization. The several marketing
principles are included to satisfy the needs and want to the different people related to the national
and international market. The overall recommendation regarding country is included in the
report. The competitor's value and relation in the overall country are included in the report. The
culture of the host country that is selected as Vatican City included by the Hofstede's method
defined in the report. The dell laptop and the United States included in the report that defines the
overall marketing process in the international market. The expansion of the Dell Laptop in the
international market includes in the report and it describes the overall process of the
organization. The international market for Dell Laptop is Vatican City where the company needs
to expand. The market entry and the expansion of the products and services defined in the report.
The several recommendations included in the international marketing process discussed in the
report.