International Business: Analysis and Entry Strategy

INTERNATIONAL BUSINESS

Table of Contents
2. INTRODUCTION.......................................................................................................................1
3. Critical analysis ...........................................................................................................................1
Evaluation on selected commodity/service readiness for internationalization............................1
Define macro environment analysis for the host country............................................................1
Description on national competitive analysis of the host country...............................................2
Culture analysis of the host and critical evaluation of impact to internationalization process....3
Critical evaluation over most suitable entry strategy and internationalization strategy..............4
4. Conclusion and recommendation.................................................................................................5

2. INTRODUCTION
International business termed out as the activities that conducted across the national
boundaries. Hence, there are number of ways to internationalizing the business (Buehler,
Falkenberg and Schaeck, 2019). This defined as to trade of good, services, technology, capital
knowledge across the national boarders at global level. Therefore, the working of the
international business termed out as the globalisation.
For present report the chosen enterprise is as GlaxoSmithKilne (GSK), It is leading entity
that engaged in working of pharmaceutical products and services. This is entity that undertakes
the planning to get reach the components that can influence organisation growth within external
market such as India.
Additionally, study will lay emphasis on macro environment analysis and culture
analysis of the host country. Hence, evaluation will be conducted on suitable entry strategy and
internationalization plan. Lastly, recommendation will be given to achieve better success in host
country as India.
3. Critical analysis
Evaluation on selected commodity/service readiness for internationalization.
The present study is based on business activities of the GlaxoSmithKilne (GSK) that is
British multinational pharmaceutical firm that headquartered in London. This is the enterprise
that deals in commodities that covers oral health, vaccines, nutrient products and over the
counter medicine etc. This is an entity that is taking step towards to undertaking expansion of
their business activities in India. It will aids to attend the large market share.
However, the enhancement of the operational activities in the foreign market, enterprise
is looking towards to bring improvement in quality of product service and to capture larger
customer attention in host country as India.
Define macro environment analysis for the host country.
With the use of PEST framework, an depth analysis can be undertaken to assist to
understand the business environment to carry out business expansion successfully (Drucker,
2018). Therefore, these are outlined in following context such as-:
Political- It is factor that highly influenced by features such as legal rules, philosophies of varied
political parties etc. However, this can be stated that taxation system of host country is quite
advanced as this maintained and forced by the union administration. In addition to this, the legal
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