SWOT Analysis of Kingsmill: Impact on Marketing and HRM Functions

Global business

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Swot analysis..........................................................................................................................3
Swot analysis of kings mill....................................................................................................3
Impact of swot on marketing and HRM functions.................................................................5
CONCLUSIONS........................................................................................................................6
REFERENCES...........................................................................................................................7
Books and journals.................................................................................................................7

INTRODUCTION
Global business can be termed as in activities of a business which is operating around world
this can also be said as an international business which cell its product in all over the world
from its home country. In this report the chosen organisation is Kingsmill. It is famous for its
bakery products where its main product is wheat bread. This report will consider this SWOT
analysis of Kingsmill where the strength, weakness, opportunities and threats of this firm will
be identified in the end of the report impact of this SWOT analysis on marketing and HRM
function of this organisation will also be evaluated (Braithwaite and Drahos, 2000).
MAIN BODY
Swot analysis
SWOT analysis in Framework which is used to identify the internal factors of organisation
which have their direct impact on performance. It include identification of strength weakness
opportunities and threats off associated for which will help it in its survival by making
decisions and policies according to it (Phadermrod, Crowder and Wills, 2019).
Importance of swot
Swot is important part of frim as it will help in identification of qualities in firm
which are related to internal environment of frim. In help firm in planning its polices and
making of strategies related to function of operation , it also help in identification of future
impact on firm, this also help firm in getting vision which help in gating profitably in firm
(Sarsby, 2016).
Swot analysis of kings mill
Strengths Weakness
 Variety in product: it is the first
strength of Kingsmill has number of
variety in product. Because company
have their main focus on setting
customer and for this use variety of
products like 50/50 vitamin bread,
soft white, 50-50, Danish, super toast.
Company also have grown variety
which names are hot dog rules, soft
 Lack of trained staff: The major
weakness of kingsmill is that they are
facing problem with their staff is not
adequately trained according to work
load of fun where there is a rising of
conflicts within organisation. This is
acting as a weakness of firm because
of this there is delay in works. This
all is because of improper training to