SWOT Analysis of Kingsmill: Impact on Marketing and HRM Functions

This report analyzes the SWOT analysis of Kingsmill and its impact on marketing and HRM functions. It discusses the strengths, weaknesses, opportunities, and threats of the organization and how they affect the marketing and HRM strategies. The report also explores the importance of SWOT analysis in planning and decision-making.

Global business

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Swot analysis..........................................................................................................................3
Swot analysis of kings mill....................................................................................................3
Impact of swot on marketing and HRM functions.................................................................5
CONCLUSIONS........................................................................................................................6
REFERENCES...........................................................................................................................7
Books and journals.................................................................................................................7

INTRODUCTION
Global business can be termed as in activities of a business which is operating around world
this can also be said as an international business which cell its product in all over the world
from its home country. In this report the chosen organisation is Kingsmill. It is famous for its
bakery products where its main product is wheat bread. This report will consider this SWOT
analysis of Kingsmill where the strength, weakness, opportunities and threats of this firm will
be identified in the end of the report impact of this SWOT analysis on marketing and HRM
function of this organisation will also be evaluated (Braithwaite and Drahos, 2000).
MAIN BODY
Swot analysis
SWOT analysis in Framework which is used to identify the internal factors of organisation
which have their direct impact on performance. It include identification of strength weakness
opportunities and threats off associated for which will help it in its survival by making
decisions and policies according to it (Phadermrod, Crowder and Wills, 2019).
Importance of swot
Swot is important part of frim as it will help in identification of qualities in firm
which are related to internal environment of frim. In help firm in planning its polices and
making of strategies related to function of operation , it also help in identification of future
impact on firm, this also help firm in getting vision which help in gating profitably in firm
(Sarsby, 2016).
Swot analysis of kings mill
Strengths Weakness
 Variety in product: it is the first
strength of Kingsmill has number of
variety in product. Because company
have their main focus on setting
customer and for this use variety of
products like 50/50 vitamin bread,
soft white, 50-50, Danish, super toast.
Company also have grown variety
which names are hot dog rules, soft
 Lack of trained staff: The major
weakness of kingsmill is that they are
facing problem with their staff is not
adequately trained according to work
load of fun where there is a rising of
conflicts within organisation. This is
acting as a weakness of firm because
of this there is delay in works. This
all is because of improper training to

white, sandwich face and number of
bakery snacks. Retaining customer
with their variety of products.
 Taste: one more strength of this
bakeries that their taste company
offered number of product touch in
them as companies of pens cupcakes
and tattoos phones provides of taste
by which customer care satisfy their
needs.
staff and underdevelopment of staff.
 Poor structure: firm has also a
weakness that there structure is so
poor that they can handle even small
change in functioning .
Opportunities Threats
 Partnership: kings mill have a great
opportunity to tie-up with other
ventures which will help firm in
expansion and growth of its
operations. This is because firm is
producing raw breads which can be
act as raw material for number of
firms. So this act as an opportunity
for Kingsmill to join hands with other
firms which use there bread as raw
material in their food items. This firm
are like cocking and baking resultants
where there is continues demand of
food related to bread.
 Start own restaurant: Firm has also a
great opportunity to start its
restaurant. This will also help firm in
getting its products a new identity and
also help firm in diverting its
products. This is success full for
company this is because they have
their full control over supply of raw
 Competition: competition in industry
is major threat for kingsmill this is
because there are various firms which
have huge capital and resources than
firm which can act as threats to firm.
 Finance: finance is also a threat to
firm this is because kingsmill is
working on small scale where it is
unable to attract investor to invest in
firm which may give arise to financial
crises in firm (McDonald and Wilson,
2016)
.

material.
 Global presences: company have also
opportunity to launch its product
globally. This will also help firm in
making separate identity in market as
well as increase profits of firm. it will
also build market value of firm in the
market where it is dealing and enable
it to promote there delicious food in
global world.
Impact of swot on marketing and HRM functions
Marketing: Marketing function help firm in identification of its potential customer by
establishing good relationship with customer by offering products to customers. Swot will
help marketing function in identification of firm strengths which can be used by marketing
function in promotion of firm’s product. In context of kingsmill, marketing function use firm
strengths like variety of products which help them in essay promoting and use right thing to
promote firms products. This will also help firm in using tools of marketing ethically and
promote right thing which attract more and more customer (Gürel and Tat, 2017).
HRM functions: Human resources function is important part of firm as it hires and manages
employees in firm, which help in function of firm’s different operation. This function is
highly influences by internal evolution of firm this is because human resources department
have to form polices according to this analysis, where weakness and strengths of firm
identified and evaluated according to needs of firm. In context of kingsmill, human resources
department use weakness of firm like untrained staff in its function and solve it by providing
adequate training and development. It also analysis opportunities which help firm in getting
advantage to firm (Bohari, Hin and Fuad, 2017).

CONCLUSIONS
It can be concluded form above observation that firm have number of impact of its
internal environment and for finding that it can use SWOT analysis which help firm in
getting advantage in long run. This also impact on various department of firm which are
related to different function the major department are marketing and human resources
department which haver to make polices according to internal analysis.

REFERENCES
Books and journals
Bohari, A.M., Hin, C.W. and Fuad, N., 2017. The competitiveness of halal food industry in
Malaysia: A SWOT-ICT analysis. Geografia-Malaysian Journal of Society and
Space, 9(1).
Braithwaite, J. and Drahos, P., 2000. Global business regulation. Cambridge university press.
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).
McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit
from them. John Wiley & Sons.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis
based SWOT analysis. International Journal of Information Management, 44,
pp.194-203.
Sarsby, A., 2016. SWOT analysis. Lulu. com.