Global Business and Strategy.

Global Business and
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of organisation........................................................................................................1
Internal and external analysis......................................................................................................1
Identification of Company’s Sustainable Competitive Advantage.............................................4
Strategic Recommendations and discussion on implementation issue.......................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
.......................................................................................................................................................10

INTRODUCTION
A global business mainly represent the international or multinational organisation that is
present and operates their business activities in several countries. A global strategy is basically a
strategic plan or critical strategy that is adopted by an organisation or firm when it wants and
wishes to expand or compete with other organisations at global level in the international market
(Ahmad and Ramadan, 2018). The main aim behind global strategy formulated by global
business is to increase there market share and have wider customers base to enhance the sales
and profitability of organisation. The organisation selected for this assignment which is based on
global business and strategy is Ozone cafe. In this assignment a brief about the selected
organisation together with its strength and weakness are included. Beside this, an identification
of company's sustainable competitive advantage is also there together with strategic
recommendations.
Background of organisation
The company selected for this assignment is Ozone cafe which was founded in New
Plymouth, New Zealand in 1998 and expanded to London, UK in 2012. It currently operates two
cafe from which one is in London and the other is located at New Zealand and services a
network of wholesale cafe partners in both countries(Ozone Coffee, 2019). The Ozone cafe is
famous for its quality coffee and other drinks and food items which are offered at low prices
thus, has become a major hit with the office workers and its café are remain completely full
even outside prime time (Zaveri and Amin, 2019). This organisation is having a rich menu which
includes a rage variety of drinks and food item which attract a larger number customers and
ensure its success and profitably. As a coffee company Ozone cafe had build friendships with a
huge variety of interesting & talented people who are embarking on new adventures for this
organisation.
Internal and external analysis
An internal analysis basically provides an exploration of organisations internal
competency and other competitive viability in marketplace. For evaluation of internal factors of
Ozone Cafe use of SWOT analysis is made which is provided below:
Strengths Weakness
 The eye catching and beautiful interior  The weakness of Ozone cafe is it some
1

with a clean and tidy exterior is the
greatest strength of Ozone cafe.
 The service style and the variety of
coffee and other drinks and food items
offered by this cafe house are better
than its competitors.
 The price of coffee and other provided
food items are also available at lower
prices as compare to other big
restaurant and competitors (Kara and
Fırat, 2018).
 The loyal and committed employees
with embarking and extraordinary skills
and talent in coffee making is the
creating better creativity and attracting
much more customers for Ozone cafe.
time delays is seen in its supply chain
which sometimes hinder the production
process.
 Beside this, its reliance on a outdated
point of sale system or use of
inefficient technology for keeping
records of ordering and stocking are its
weakness.
 Limited market share and lack of
effective expansion strategy.
Opportunity Threats
 Opportunity to expand effectively in
more markets at global level by the way
of entering in partnership, merger or
accusation of other multinational
organisation.
 Opportunity of making use better
technology to offer diversified facility
and services to its customers.
 The biggest threat for Ozone cafe is
coming from the immense and high
level of competition in hospitality
sector especially in safe hose and
restaurants.
External analysis
It mainly associated with evaluation and analysis of various macro factors of an
organisations prevailing in its target business market (Kochhar, 2018). Use of PESTEL analysis
is made
2