Global Business | Case Study Report

Running head: GLOBAL BUSINESS
Global business
Name of student
Name of University
Author note

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GLOBAL BUSINESS
Table of Contents
Introduction..............................................................................................................................3
Discussion..................................................................................................................................3
Conclusion.................................................................................................................................6
References.................................................................................................................................6

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GLOBAL BUSINESS
Introduction
The report has been prepared to discuss about the various aspects of managing global
business considering the business organisation named Trenton Estate within the winery
industry in Australia. Trenton Estate is a special vineyard within the winery industry that has
been specialised in the production of good quality and premium wine. The wines are
produced from the plants cropped at the Trenton Estate vineyard such as grapes and other
fruits as well (Peng, 2016). The raw juices of the fruits have been extracted and later
processed at the vineyard’s factory with the use of machines and other instruments so as to
make that consumable as liquor or wine for the customers. The company wants to expand its
business operations and thus has been concerned about choosing between two countries and
select the most attractive export market between Japan and South Korea. Considering the real
world situation, I have been appointed as the marketing consultant to conduct the analysis of
both the countries and allow Trenton Estate to decide, which one of the two countries, i.e.,
Japan or South Korea, will be more suitable for exporting into the market from Australia
(Meyer, 2014). The company also needs to understand that the premium wine that should be
targeted at the global clients must be different from those that have been provided locally and
all over Australia. Thus, the market research for the two countries will be done to assess,
which one of the two will be the most suitable for exporting the product and why is it so, for
Trenton Estate in Australia (Wirtz, Tuzovic & Ehret, 2015).
Discussion
The purpose of the assignment has been to help and support the Trenton Estate to
select the export market that would be more attractive and ensure expansion of business
globally outside Australia. It has been found that international trade has contributed a large
portion to the growth in economy of Japan as well as South Korea, and thus with the exports