This report discusses the concept of global marketing strategy in terms of Rowlinson Knitwear, a UK-based SME that wants to internationalize its business in Germany. It includes a market analysis of Germany in the context of Rowlinson Knitwear, using factors of macro environment such as political, economic, social, technological, legal, and environmental factors. It also outlines an international marketing strategy for the company and discusses the key challenges faced by SMEs in the German market.