Global Business Environment

This report provides an analysis of the global business environment, with a focus on Unilever. It covers the impact of government on business operations, factors affecting business operations, and the management of change.

Global Business
Environment

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
LO1: Obtain and interpret information relevant to an analysis of a firm's business environment
......................................................................................................................................................1
LO2: Assess the impact of government on the structure and operation of a business
organisation..................................................................................................................................2
LO3: Demonstrate an understanding of the impact of changes in the business environment on
business organisation and activity...............................................................................................2
CONCLUSION ...............................................................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
Organisations which runs their business operations in different countries are referred as global
companies and the markets they execute in are referred as global business environment. The
challenges and the benefits that the company experiences while operating within the global
market place are considered under the global business environment. Businesses operating in such
environment are impacted by multiple factors which involved the macro as well as the micro
factors which the companies are required to take care of. Expanding ones business globally bring
s much added advantages along with disadvantages which governs the functioning of the
business(Jones, 2019). With the ever rising competition businesses are required to make the
brand presence globally for which they are required to thoroughly understand the factors
regulating the global business environment.
MAIN BODY
LO1: Obtain and interpret information relevant to an analysis of a firm's business
environment
 Political: Unilever is required to stick with the rules and regulations formulated by the
country they are executing their business operations in.
 Economical: The economies of the global location of Unilever determines the operations
and the feasibility of them.
 Social: The company is required to analyse the cultural and social factors of the nations
they are working in.
 Technological: With the technological advancements, analysing risk factors along with
opportunities have become significantly feasible.
 Legal: The company is suppose to protect their products from being replicated, for which
they require legal support.
 Environmental: Unilever is known for its passions and the vision of sustainability the
company holds.
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LO2: Assess the impact of government on the structure and operation of a business
organisation.
As being a global company Unilever is required to deal with different governments of
the nations they are working with, governments are the regulatory bodies which formulated
policies for the well being of their nations. For which Unilever before entering any nations
market analyse and tries to understand the way the government of the nations treats foreign
multinational companies and way they benefits the nations. The governments are the ones who
seek for the benefits for their citizens. If the operations have the capabilities of creating a
destruction or a negative on the citizens the functioning of such companies will not be allowed in
the nation. Because of which governments have a major role to play in the operations and the
structure of business organisations.
LO3: Demonstrate an understanding of the impact of changes in the business environment
on business organisation and activity.
With the evolving times business have adapted to the frequency of the changes that takes place in
an economy. As the companies no more have the monotonous routine of handling business
operations, changes are yet not exactly predictable because of which the companies are required
to stay flexible. On the basis of the strategies being adopted by the companies the management
of changes differs(Khajeheian and Mödinger, 2018). The kind of management and leadership the
company is following determines the the impact of changes on the business operations, if the
management is not effective the company will not be able to handle the changes that comes
along with business opportunities.
CONCLUSION
This report aimed on providing the overview of the global businesses who are executing their
business operations with the global business environment, by taking the example of Unilever the
whole analysis has been laid. As change and its management is a not a piece of cake for any
organisation, companies are required to adapt methods which helps business organisations in
understanding and managing change effectively and efficiently. Followed by the external and
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internal factors affecting the business operations and the ways organisations take those factors
into consideration.
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REFERENCES
Books and Journals:
Jones, G.G., 2019. Origins and development of global business. The Routledge companion to the
makers of global business, pp.17-34.
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Khajeheian, D., Friedrichsen, M. and Mödinger, W., 2018. An introduction to competitiveness in
fast changing business environment. In Competitiveness in emerging markets (pp. 3-
11). Springer, Cham.
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