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Global Business Environment

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Added on  2023-01-03

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This presentation explores the factors driving globalisation and the challenges faced by firms in the global business environment. It includes a case study of Thermax Ltd., an engineering company operating in the energy and environment sector. The presentation discusses the impact of competition, cost factors, and marketing strategies on the company's performance. It also analyzes the political, economic, and social factors affecting Thermax Ltd. in India. Additionally, it highlights the challenges of structural change, cost differences, and leadership in the process of globalisation. Overall, the presentation provides insights into the complexities and opportunities of expanding operations worldwide.

Global Business Environment

   Added on 2023-01-03

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GLOBAL BUSINESS
ENVIRONMENT
Global Business Environment_1
TABLE OF CONTENT
• Introduction
• Evaluation of factors which drive globalisation
• Challenges faced by the firm in the process of globalisation
• Conclusion
• References
Global Business Environment_2
INTRODUCTION
• Business environment can be defined as the external environment in which the business
organisation is continuing their operations. There are internal and external factors that effects
their performance. The global business environment is impacted by the legal, political, technical,
social and environmental factors. These factors effect their performance in such as way that there
is an decrease in the profitability and productivity of the company. This report will focus on
Thermax Ltd. And the environment in which they operates. Thermax Ltd. Is an engineering
company which operates in the energy and the environment. This company was founded by A.S
Bhathena in 1966 headquartered in Pune, India.
Global Business Environment_3
EVALUATION OF FACTORS WHICH DRIVE
GLOBALISATION
Globalisation is a process of integrating two or more economy with the aim of expanding the business
operations. This involves sharing of culture, knowledge, belief system, goods & services and so on. Thermax
Ltd. Has expanded its operations in 75 countries which have sustained their effective leading image in the
industry. The company is affected by many factors while performing globalisation. In relation to this following
factors are explained:
Competition: The company is affected by intense competition in the external environment. But this competition
motivates the company to performer their business effectively in order to maintain their competitive advantage.
The major competitor of Thermax Ltd. Are BHEL, Fontus, Alstom and so on. The strategies of these firms
effects the productivity of the company. Therefore, it is necessary for Thermax Ltd. To analyse its key
competitors in order to gain maximum market share.
Global Business Environment_4

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