Global Business Environment

Global Business
Environment

Table of Contents
INTRODUCTION...............................................................................................................3
MAIN BODY ......................................................................................................................3
SWOT .......................................................................................................................3
PEST.........................................................................................................................4
CONCLUSION ..................................................................................................................5
REFERENCES..................................................................................................................6

INTRODUCTION
The concept of global business environment is defined as a combination of
various environment of different sovereign countries, uncontrollable local and
international interactions that impact over firm decision making procedure in regard of
allocating the resources and utilising the same in a optimal manner. Along with this,
adopting the function of global business environment enable establishment to expand
their market share, productivity and also make more competitive within current
marketplace (Aguilera and Crespi, 2016). Moreover,, it assist firms to render enormous
employment opportunities that lead them to improve the economic status and also to
enhance the living standard of community or society in an improved manner. Hence, in
relation to this project, Adidas company has been considered as it is recognised as a
well established and branded sports firm in Apparel and accessories industry. It is
founded in the year of 1924 and deliver the product like shoe, clothing and accessories
across the globe. Moreover, this study contains SWOT, PEST analysis of company in
order to evaluate its internal and external business environment for accomplishing the
desired gaol.
MAIN BODY
SWOT
Every organisation has its own internal capabilities which empower them to
maintain its brand value among competitors in a better way (Dilek and Keskingöz,
2016). However, SWOT analysis is viewed as important tool for company as it help
them to examine its potentiality or ability in order to grab all available opportunity and
also can take corrective course of action against unpredictable threat in an innovative
style. Hence, the SWOT analysis of Adidas are as follows:
Strength
 The key strength of Adidas is that it contain diversified products and offer wide
range of footwear and accessories under the brand name of Adidas (premium
segments) and Reebok (mid range).
Weakness