Marketing Management: Adidas Marketing Plan

Marketing Management

Table of Contents
EXECUTIVE SUMMARY..................................................................................................................3
INTRODUCTION................................................................................................................................4
MAIN BODY.......................................................................................................................................4
Current market situations ................................................................................................................4
Objectives and Issues.......................................................................................................................6
Marketing strategy...........................................................................................................................6
Action Plan......................................................................................................................................8
Budget..............................................................................................................................................9
Control.............................................................................................................................................9
CONCLUSION..................................................................................................................................10
REFERENCES...................................................................................................................................11

EXECUTIVE SUMMARY
This report is about the company Adidas which is operating in the sportswear and clothing industry
which has shown the marketing plan of the company. The company is performing excellently and is
expected to do so in the future.

INTRODUCTION
Marketing management is basically the method and an overall discipline which mainly deals
with all the activities of marketing, and its applications and thus helps the organization to promote
their products and services.
Adidas is primarily the multinational corporation being established in 1924 by Adolf Dassler
and headquartered in Germany. It predominately covers a wide range of products like sportswear,
apparels, accessories, footwear etc. It has its presence across the world and is currently present in
more than 40 countries. It is considered as the one of the largest manufacturer of sportswear within
Europe and occupies second position after Nike in whole world.
This report gives a brief about marketing plan which consists of the executive summary, the
current situation of company in market, aims and objectives, marketing strategy used by company,
appropriate action programmes and its implementation, budgeting and the monitoring and
evaluation.