Global Business Environment

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
TASK 1............................................................................................................................................1
SWOT ANALYSIS.....................................................................................................................1
TASK 2............................................................................................................................................2
Determine the factors that affect the functional areas ; ..............................................................2
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Global business environment refers to the environment of various countries which affect
the different or specific industry. This is determining the decision making on resources use and
abilities. This is show the quality of international trade and there are two types of business
environment one is internal and second is external environment (Hamilton and Webster, 2018).
The report below is based on Tesco , this company is retailing company founded in 1919 and
company have 8400 + outlets in different cities and countries. Tesco 's head office is in London,
united kingdom. The report below include the swot analysis, identify the external and internal
environment, impact of technological factor, political factor, economical factor on marketing and
HRM.
MAIN BODY
TASK 1
SWOT ANALYSIS
Swot analysis is planning of strategies tool which used to observe the strength ,
weakness,opportunities and threats in business and planning.
 Strength : The UK's political factor is stable but due to Brexit war there is many
changes in rules and regulations but company maintain their brand value in market in
effective way. The company's sales got affected but they manage with the use of
strategic planning. In company employees participation bis very strong , they provide
employment laws for employees satisfaction. In UK the product demand is very high of
Tesco's company so they maintain their productivity accordingly. Company use natural
resources as much as possible and dispose the waste in proper manner. Tesco has
advantages in internal environment for better growth (Hampden-Turner and
Trompenaars, 2020).
 Weakness : In Tesco company has issue with controlling quality of food, once they get
complaints about food they were selling chicken with partially digested feed although
company apologized for this mistake. Tesco has issue with food safety. Some times they
face challenges because of products shortage.
 Opportunities : Tesco pairing up with amazon company , this is great strategy for
increasing sales and productivity. Online or social marketing is great opportunity for
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