Pestle Analysis of British Telecom in Global Business Environment

This article provides a Pestle Analysis of British Telecom in the global business environment. It discusses the political, economic, social, technological, environmental, and legal factors that impact the company's operations. The analysis highlights the company's strategies for sustainable development.

Global Business
Environment

Table of Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
CONCLUSION.....................................................................................................................................4
REFRENCES........................................................................................................................................5

INTRODUCTION
Global Business Environment is determined as an internal and external environment
which is the part of different countries that together influence or affect capabilities as well as
decision making process of business (Savrul, Incekara and Sener, 2014). As British Telecom
is leading Telecommunication industry functions in various geographic areas. So the
company can use pestle analysis to restructure its position and gain leading position for
sustainable development.
MAIN BODY
Pestle analysis of British Telecom
Political factors: It is related to the sudden change in prevailing regime that can either
positive or negative affect the decision making process of firm. British Telecom operates in
diverse market and get benefit to carry out smooth operation and maintain structure it diverse
market. Digital agenda policy of Europe assisted the firm to promote is high speed network.
Along with that UK share good political relation with other neighbouring countries that lead
to effective trade link.
Economic factor: The functioning of British Telecom company is pertained by the
economic factors like foreign exchange, interest rate, inflation rate as well as GDP. So these
are the sensitive factors on which business needs to focus. With the rise in globalisation and
dependency on internet has widened the market of British Telecom in both local and
international market (British Telecom pestle analysis. 2018). For instance, almost all
institution or government organisations have transmitted paper or manual work into modern
technology. This leads to positive impact on structure and operations of business
Social factor: It represents that with the enhancement of earning capability as well as
passage of time the preference and trend of customer changes. But the Telecom industry has
experience positive influence in the operation of business. This is due to increase dependency
of large audience especially younger generation on the Internet. Therefore, this can lead to
technology innovation and expansion of business in different countries.
Technology factors: Technology or innovations are constantly upgrading in order to
minimise the profitability and gain position of market leader in near future. This redesigns the
structure or operation for the convenience of business (Doh, McGuire and Ozaki, 2015).

Like, the company to gain fast mover advantage make investment to develop 5G speed.
Along with that it capitalised for “cloud of cloud” services to conduct Global Services and
attain economics of scale.
Environment factor: The existence of standard which are specially designed to
protect the environment and carry out smooth functioning. Herein, BT widely focuses to
lower down the chances of carbon emission also they make precaution to switch their
business functioning and opt for 100% renewable energy.
Legal factor: It involves the legislation which is passed by the government in order to
offer desirable place to work for the staff. In context of, BT group plc make sure it efficiently
abide by the laws and maintain its position. Such as respected company treat the entire
workforce fairly and give them equal opportunity to attend the target. Further, it ensures that
person needs to get the healthy and safe condition to work (Apăvăloaie, 2014).
CONCLUSION
From the above report it has been concluded that pestle analysis which is the part of
macro environment needs to determine various external factors in order to strengthen its
capabilities for systematic functioning of the business. Thus, this helps the person to make
effective strategy and attend the objective of sustainable development.

REFRENCES
Books and Journal
Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-commerce for SMEs in a
globalizing business environment. Procedia-Social and Behavioral Sciences. 150. pp.35-45.
Doh, J., McGuire, S. and Ozaki, T., 2015. The Journal of World Business Special Issue:
Global governance and international nonmarket strategies: Introduction to the special issue.
Journal of World Business. 50(2). pp.256-261.
Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.
Apăvăloaie, E. I., 2014. The impact of the internet on the business environment. Procedia
Economics and finance. 15. pp.951-958.
Online
British Telecom pestle nanalysisi. 2018. [Online]. Avaialble
through:<https://www.swotandpestle.com/british-telecom/>