Business Strategy of British Telecom
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Added on 2020-10-04
Business Strategy of British Telecom
Added on 2020-10-04
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BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and influence the macro environment has on organisation and its businessstrategies.................................................................................................................................1M1. Critically analysing macro environment and the way it determines BT Company'sstrategic management decisions.............................................................................................3TASK 2............................................................................................................................................4P2 An assessment of BT Company's internal environment and its capabilities ....................4M2 Critically evaluating the strengths and weaknesses of BT Company's internal capabilities,structure and skill set. ............................................................................................................6TASK 3 ...........................................................................................................................................6P3 ANALYSIS OF TELECOMMUNICATION SECTOR...................................................6M3 Devising appropriate strategies to improve competitive edge and market position :......7TASK 4............................................................................................................................................9P4 Analysis the strategic directions :.....................................................................................9M4 Strategic management plan :..........................................................................................10CONCLUSION ............................................................................................................................11REFERENCES .............................................................................................................................12Books and journals :.............................................................................................................12Online ..................................................................................................................................12
INTRODUCTIONBusiness Strategies is the summary how the company will achieve its goals and meet theexpectations of its customer and sustain a competitive advantages in the market. Businesses strategies isgenerally long term business plan. The business strategies must be effective to the organisation. Inthese assignment we will be taking the telecommunication sector of UK within which BT would beanalysed on the basis of their business strategies. The project is about the multinationaltelecommunication industry BT Company of UK which is formally called as British Telecom. It is thefirst telecommunication firm in Britain. It is a public limited company that was found in 1969 itcovered the world’s wide area. In this assessment, the impact of macro environment on BT, takingPestle Analysis and Ansoff Matrix would be studied. The Strength and weakness of BT is also analysisin this assessment to understand the capabilities and internal environment, VRIO Model is taken. TASK 1P1 Impact and influence the macro environment has on organisation and its business strategiesBT Company is a group of global telecommunication company operating around more than 180countries and facing cut-throat competition in external environment (Olawale and Garwe, 2015). BT isalso serving wholesale arms proving network services to other companies also by making efficientbusiness strategies. PESTLE Analysis PESTLE Analysis of BT Company.Political FactorsThe declaration of rules and regulations is very frequently. Telecommunication Company hasno idea how to control and follow. Internet is now routine part of life, as it is using for educationpurpose, jobs and many other uses are there for internet which is important for every human being. Socustomer wishes to government to acknowledge the internet as basic part of life but there is a bigpolitical battle in between government and service providers. For example – Changing governmentbring a drastic fluctuation in the policies and regulations which are required to trade such as Taxationpolicies. Different governments implement distinct policies that influence business functions andperformance.1
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