Global Business Environment: Changes and Strategies of Marks and Spencer during the Pandemic

GLOBAL BUSINESS
ENVIRONMENT
ASSESSMENT 2

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Analysis of changes that the company has made in the last few months of pandemic...............3
Porter’s five forces.......................................................................................................................4
SWOT analysis............................................................................................................................6
PESTLE analysis.........................................................................................................................7
Product life cycle.........................................................................................................................7
These changes are sustainable or not...........................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Global business environment is an environment that gives opportunity to all types of
businesses for running their business operations internationally or globally. A business which
works at the global market place has always required to make a specific plan for properly dealing
with factors which currently exists in the global business environment (Prapha, Wilshaw and
Ivanhoe, 2020). This report discusses the global business environment in the context of Marks
and Spencer (M&S). Basically, marks and spencer is a highly reputed UK based retail company
which currently serves at the global market place, headquartered in London, United Kingdom.
Currently the whole world is suffering from the corona virus (Covid 19) pandemic, and this is
why existing report discusses changes that the business has made in the last few month of this
pandemic.
MAIN BODY
Analysis of changes that the company has made in the last few months of pandemic
There are some key aspects of Marks and Spencer has been discussed below for showing
what types of changes has made by its upper management for effectively working in current
Covid 19 pandemic situation.
Product Portfolio and Strategy
The management of company never compromises with the quality of different products
and services, and this is why it follows all market trends to make its products very favourable
and satisfying for the customers. It uses TQM (total quality management) strategy of operations
management as well. For example; after corona virus pandemic, many people have started to
consume healthy food items, so that this company also has changed its practices and has started
producing food items to attract many customers in existing Covid 19 pandemic.
Recruitment strategy, people and culture
Still company is focusing in hiring various skilled and talented people in its workplace,
because it wants to gain huge competitive advantage by using its an effective workforce (Hardy