Analyzing Changes and Sustainability in Business during Covid-19 Pandemic

Global Business
Environment- Assessment-
2

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Task 1. Analysing the changes that a company adopted during Covid-19 pandemic.................3
Task 2. Sustainable Changes.......................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
This report is introduce the businesses adopting the changes occurred during the Covid-19 crisis.
The chosen company is “Marks and Spencer” who is affecting with the pandemic and taking
changes accordingly by studying the PESTLE analysis and Porter's Five Forces (Fozerand and
et.al., 2017). And extent the sustainability in workplace towards the changes obtained by the
company. The objective of this report is to analyse the changes and sustainability adopted by the
company so that they remain competitive and use creative ideas to develop their business by
exploring new technologies during the outbreak of disease.
MAIN BODY
Task 1. Analysing the changes that a company adopted during Covid-19 pandemic
PESTLE Analysis-
The world is fighting with the effects of the Covid-19 pandemic. The impact of the virus is huge
towards the business and the government. For understanding the situation both the businesses
and the government take instant changes which are suitable for their firm. And study their
environmental factor by PESTLE analyse so that it can helps them to make some strategic tools
which are beneficial for them during pandemic. The “Marks and Spencer” use this framework
and identify the political, economical, social, technological, legal , environmental issues. And
adopt the necessary changes to understand the current and future market.
Political Factor- “M&S” changed their policies during Coronavirus. As they adopt
changes in free trade that established between multitude of countries. M&S operates in UK,
while maintaining a profit margin the company import foreign products for sales in their store at
cheaper cost. Particularly the supply chain have been discontinuous during the pandemic so the
company has decided to manufacture the medical-grade facial masks internally to get better
outbreak from new disease (Nandonde, 2019). During Covid-19, the government also changes its
policies, the effect of the virus may lead to distributed political dissatisfaction among citizens as
the government are scrutinized for the slow response to the outbreak. Due to Brexit, the M&S
having an huge impact on operations as the UK decide to leave the European Union.
Economical Factor- Due to Brexit the company faces an huge economy issues as the
businesses are distributed and the firm might have lose the market share of the other areas. As
the price of the product is very big factor for any retailer industry but due to present situation