SWOT Analysis of Bentley Motors: Evaluating the Impact on Functional Areas

Global Business Environment

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAINBODY...................................................................................................................................3
SWOT Analysis...........................................................................................................................3
Impacts of these drivers on firm’s functional areas.....................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business environment is referred to the combination of internal and external factors
which improves organization’s decision-making process but can impact it’s performance,
operations and growth as well. To understand role of business environment, have an example of
Bentley Motors company. It is British manufacturer and marketer of luxury cars and SUVs
which is headquartered in Crewe, England. It includes SWOT analysis and it’s impact upon
functional areas of firms in the report.
MAINBODY
SWOT Analysis
SWOT analysis is unique strategic framework that analyses person or organization’s
strength, weakness, opportunity and threats. The model is basically designed to evaluate internal
environment of organization (Gupta and Mishra, 2016). SWOT analysis is applied for Bentley
Motors that is framework which helps to critically evaluate internal environment of company.
Strengths
 Bentley Motors has strong brand equity and market position in the global market. the
reason behind is that organization does not believe in promotion which gives uniqueness
and maintains exclusivity as compared other companies. Bentley offers expensive
products i.e. car and sports but gives high quality and differentiation to the customer from
the other people.
 Organization is highly popular globally due to unique mix products i.e. luxury and sporty
nature in it’s car. Bentley has unique designs of car and consider that they make one of
the most beautiful cars in the world. In addition, organization has good product portfolio
and it has impressed the world due to suave and modern care design. Organization brand
has associated with popular people and group across the world which is major strengths
of company (Gürel and Tat, 2017).
 Organization is famed for Heritage before the Audi and BMW. Later on, Bentley become
market leader as car for the Uber rich. It denotes organization participates in a rich
cultural heritage.