Global Business Environment CW2

Global business
environment CW2

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Portfolio paper 2: SWOT Analysis.........................................................................................3
Portfolio paper 3: Operational Impact Analysis.....................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Global business environment refers to the environment within various soverign nations
along with the factors that are exogenous to the domestic environment of the business that
impact the process of decision-making in terms of the utilisation of resources as well as
capabilities. Within this report, Vodafone is considered as an organisation that will demonstrate
different aspects of this report (Fraedrich, Althawadi and Bagherzadeh, 2018). There will be a
SWOT Analysis which will be based on the Pestle Analysis conducted in the coursework 1.
Furthermore, there will also be an operational impact analysis in context to the respective
organisation. Moreover, the impact of key drivers on different functional areas of the firm will be
described within this portfolio.
MAIN BODY
Portfolio paper 2: SWOT Analysis
SWOT Analysis is a framework that is used to analyse the internal strengths and
weaknesses of the firm along with analysing the external opportunities and threats that are
available to the organisation. This tool helps the managers of Vodafone in making strategic
decisions and also facilitates them to overcome the weaknesses and threats through the strengths
and opportunities of the company (Hamilton and Webster, 2018). SWOT Analysis of Vodafone
is given as under:
Strengths Weaknesses
 Upgraded technologies: The
respective company is using highly
upgraded technologies in order to
conduct its business operations in an
effective manner which is a major
strength of the business. The company
conducts research and development for
maintaining effective innovative
environment within the business. This
helps the managers of Vodafone in
 Reduction in private investments: It
has become a major weakness of the
company as there is a change in the
tariffs and due to which Vodafone has
declined its private investment as well
as service exports. It has an adverse
impact on the performance of the
company.
 Decline in number of employees: It is
another weakness of the organisation