INTRODUCTION Globalisation means expanding the business activities at global level. The business develops global relationship to do their business activities globally. The major reason of globalisation are technological changes and requirement of products.In order to increase the revenue and productivity globalisation helps the organisation to get into global market. The study will give brief regarding SASOL company which is a chemical firm founded in the year 1950 , situated in South Africa. The income the firm has generated is 3.11 billion dollar. SASOL company is a rapidly growing firm which have expanded internationally. Further the study willexplain regarding the elements that directs globalisation and the advantages, difficulties also in what way it effect globalisation. Further the study will also state in which way the globalisation effects the organisation structure and function andcontains how the decision-making effects in global context. LO1 P1 Factors driving globalisation Introduction to concept of Globalization The term globalization refers to expanding the business internationally by incorporating and interchanging one countries government, business and technologies with another. Sasol limited companyis among the leadingchemical companylocated inSouth Africa and have expanded its business in the countries like Mozambique, Canada, Australia and Gabon.The companyisalsotargetingothercountriesforexpansionforitsbusiness.Forgrowing internationally globalization can help the company to analyse their strengths and opportunities in the market globally that can differentiate the company from other companies by innovative technologies, creative skills or by modifying the strategies for the continuous growth and sustainable development of the company globally.(Acs, Szerb and Autio, 2015) Driving factors of Globalization There are various drivers of globalization that can help Sasol limited in order to grow internationally includes challenges related to market, cost, technology, competition etc. ï‚·Technological challenge: Technology plays a very important role in this modern era of growing economy. In order to grow globally Sasol limited company can innovate the
technology by introducing the technology that can change gas into liquid that is (GTL) technology that will result to cost reduction, increase profitability, decrease waste, less manpower, less transportation cost. ï‚·Political challenge :Through liberalization Sasol limited company can trade the business in the global market without the intervention of government rules and regulations that will result to reduced tariffs and the company can regulate the market all over the world that will lead to increase in the business internationally.(Amankwah-Amoah, J., 2016) ï‚·Drivers of markets:- Through globalization the company Sasol limited can expand the market not only nationally but also at international level. The best way for the growth of domestic market is globalization the company which will lead to increase in the opportunitiesforgrowthincreasessaleswithlesstransactioncost,businessrisks diversifies. ï‚·Increase in competition :With globalization the competition increases worldwide. Sasollimited company can achieve this advantage by providing unique products, by lowering the prices, by providing quality of services, by optimizing the resources which will lead to high increase in productivity and increase in exports and imports in order to achieve the growth of the business internationally. ï‚·Environment drivers :In order to grow internationally the SASOL limited company need to change the production process according to the changing environment(Cavusgil and Knight, 2015). With an emerging new digital era, company must use new technology that creates positive impact on its performance by creating recycle management system or by creating eco friendly products such that it will result to reduction of waste as well as pollution. In order to gain sustainability of the product, SASOL limited need to change its policies as per the environment to achieve the growth of the company worldwide. Significant impact of digital technology upon globalisation Technology plays an important role in expansion f business at global level. Technology has brought a revolution in th global economy and now the technology is among the key factor the affects the strategy of the company.Digital technology has played a major role in globalisation. Digital technology has globalised the world,these helps all the countries to promote their business in more ethical ways.Globalisation created new market opportunities for
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the business and digitalisation has played an important role in to promoting the new market opportunities in the competitive market(Doh, Luthans and Slocum, 2016). Digital technology has played an important role to overcome the major problems and trade barrier of globalisation and international trade,transfer cost,lack of common ethical standard and delay in information exchange.Digital technology has help the Sasol Limited to operate their business operation from one country to rest of the world. Digital technology has played a major role in the growth of Sasol limited in global market. Likewise, globalisation brings a key benefit that it simulates the spread of knowledge and technology, helping spread growth potential across the countries. Digital technology brought many benefits in business by increasing communication speeds, versatile working, automation, transportation,financial serviceand itdecreasing the cost for the company. Digital technologies has created a new way towards global networks for Sasol limited. Global networks are the networks in which all knowledge and information necessary for the realization, maintenance and the reproduction of the system. E-commerce is the term that is basically used for justifying the approach of technological globalisation(Frynas, and Mellahi, 2015). Digital technologyhad a majorimpact on globalisation by interconnecting the traders digitally with Sasol limited. LO2 P2 Strategic challenges faced by company Pestle analysis on Sasol limited Pestle analysisis a strategic tool which is used analyse the macro environment of Sasol limited. pestle stands for political, economic factors, social factors, technological factors, legal factors and environmental factors which influence the macro environment of Sasol limited. ï‚·Political factors :political factors plays a major role in analysing the factors which can impact Sasol limited profitability in a certain country or market. Political factors that are to be considered while performing pestle analysis are Legal frameworkfor contract enforcement plays a significant role in Sasol limited. Anti-trust laws related to energy and chemical. Pricing regulation can affect the profitability of Sasol limited.
ï‚·Economic factors :The macro environment factorslike savings rate, interest rate, foreign exchange and economic cycledetermine the aggregate demand and aggregate investment in the economy. Economic factors that are to be considered while conducting pestle analysis are efficiency of financial market in case Sasol limited needs to raise capital in local market funds are to be available(Ganamotse and et.al, 2017). Labour costs and productivity in theeconomy is to be according to Sasol limited workings. Factors like unemployment rate and inflation rate will affect Sasol limited production. ï‚·Social factors :Shared beliefs and attitudes of the population plays a major role in understanding marketers at Sasol limited. Social factors that are to be considered while conducting pestle analysis are demographic and skill level of the population, leisure interests, culture, class structure, hierarchy and power structure in the society. ï‚·Technological factors :In various industries' technology is disrupting fast across the board. technological factors that are to be considered while conducting pestle analysis are recent technological developments undertaken by Sasol limited competitors, technology's impact on product offering, impact on value chain andrate of technological diffusion structure in basic materials' sector are the major issues being faced by Sasol limited. ï‚·Legal factors :Sasol limitedshould determine several aspects before entering such markets as it can lead to theftof organisation's secret sauce thus the overall competitive edge. Legalfactors that are to be considered by Sasol limited leadership are data protection, employment law, consumer protection and e-commerce, discrimination law and anti-trust law in energy and chemical industry(Gaspar and et.al,2016). Environmental factors :Different environmental standards or norms are been followed by different markets which can impact the profitability of the organisation in those markets. Environmental factors that are to be considered while conducting pestle analysis are weather, climate, laws regarding environment pollution, recycling, endangered species and attitude toward and support for renewable energy are the major environmental factors been affected to Sasol limited. The challenges of globalisation and the strategic challenges this represents for Sasol limited ï‚·Building the relation with in new region is a challenge for Sasol limited.
ï‚·Acountryalsofacesaproblemoftechnologicaldevelopmentwhichshouldbe undertaken by Sasol Limited. ï‚·Legal structure plays a major role in globalisation. As every country having there different laws in trade and business, it was difficult for Sasol limited to understand the laws. Strategic challenges of globalisation ï‚·Trade barriers :Trade barriers are the restrictions which are generated by the government on the export and import of goods that are done on the international level. ï‚·Understanding of culture :Different countries have their own different cultures. Learning about different culture helps in understanding different perspectives within the world(Guillotin and Mangematin, 2015). When Sasol limited interacts in cross culturalsituations,alackofawarenesscanleadtobadorpoordecisions. Understanding culture helps in decreasing the poor decision-making and makes the decision strong and insightful. ï‚·Evaluation of taste and preference :Taste and preference of the consumers are to be evaluated by the Sasol limited. Different countries have different preferences for the products, so evaluation of taste and preference is to be done for prevention of failure in the foreign market. Recommendations for overcoming the challenges of globalisation In order to overcome the challenges of globalisation, there are some strategic methods which are helpful in these situations. ï‚·Partnering up: For surviving in a international business it is necessary to have knowledge of laws and regulations of trade of the foreign country. For overcoming this challenge, Sasol limited can partner up with a firm based in foreign country in order to prevent unlawful trading. ï‚·Franchising the brand:It is a strategic way to reduce the dependency of internal market and set the business to grow the profit internationally. Franchising helps the Sasol limited to grow fast in the business and take less time to set in the market. Local
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leadership of business will result in more productivity with profitability as the dealer has the knowledge of environment of the particular market place. ï‚·Joint venture: Joint venture is a strategy where Sasol limited can get partnership with the other company of foreign market, which helps the company to sell the products in the marketand they divide profitsequally. In jointventurestrategy both the companies work differently and help each other in business market to grow there business. LO3 P3 The influence of globalisation in organizational governance, leadership, structure, culture and function Sasol limited believe in a market strategy in which the company is more focused on the end results . The company only hire those candidates which are competitive in nature because they are more effective then the other employees and achieve their goals faster the others (Hamilton and Webster,2018).This culture of the company has made the employees more competition and productive leaders McKinney's 7S model : ï‚·Strategy :One of thebiggest problemsfaced by the company is theissues related to the environment. Sasol limited is an organisationwhich operate in chemicals. The company have to produce their goods in such a way that the environment is not harmed. Sasol limited can use nuclear energy or solar energy to produce electricity which will minimized thedamage to the surrounding ï‚·Structure:The structure thatSasol follows a vertical structure, in which the information in the organizationflows from the top level to the bottom level this helps the company in implementing new strategies,it also helps in achieving the goals of business and influencing globalisation. ï‚·System :In Sasol the top level management assign the work to the employees and expect themto finish their work on time and the company gives them monetray and non monterary rewards according to their work. ï‚·Shared Value :The Company is using natural and nuclear energy to less harm the environment thus gives the value to the society
ï‚·Style :The main aim of the company is to grow fast in the international market so it they follow the leaders who's leadership style is more visionary ï‚·Staff and Skills :The company major operation are in chemicals, so the company hire those candidates who have proper knowledge in these field The above theory has highlighted that company has high power distribution in authority and the information flows from top level to bottom level and employeeswork in systematic manner and centralized way(Heisig and et.al, 2016) Some employees of the company are more introvert.Thesepeople don't shareinformation. Sharing information within the company improves the quality of work. Company has low avoidance of uncertainty because it is a chemical company thus it has to be updated, little ignorance can be very dangerous. P4 How organizational function is influenced by ethics and sustainable globalization As the company is operating in global market, it is very important to for the company to follow business ethics in their workplace. ï‚·Provide healthy environment :The Company Sasol provides very healthy environment to its employees so the employees' can easily archive their targets. Company also gives motivation to the employees by monetary and non monetary ways, this boost their confidence and increase the level of performance(Rezaee, 2016.). It is good for the company to retain employees as long as they can. ï‚·Corporate social responsibilities :It is a major responsibility of every firm to undergo CSR activities, which is beneficial for both company and the society. Sosal limited is trying their best to remove all the harmful things which damage the environment. Company uses renewable energy and nuclear energy to save the environment.Sosal limited contribute to CRS in many ways. ï‚·Dynamicenvironment:thechangeiseconomical,political,socialandlegal environment affect the organisation. Change in those factors influence the Sosal limited to change its planning process, policies and strategies. To sustain in the global markets it is necessary to have a look on these factors. ï‚·Knowledge management :To maintain their position in global market it is essentials to update the employees with new skills, techniques, knowledge and approaches. To operate and compete in global market Sosal limited need to learn about the new approaches and
motivate employees to adapt changes and learn new strategies to enhance their business activities. LO4 P5 Different types of ways of decision-making in global context These are all the factor which are used to enhance the growth of the business of the organisation in the new market in global level and it helps in decision-making these are the different ways of decision-making in global context. ï‚·Socialfactors:Socialculturefactorsimpactonthecultureofthecompany's environment.Sasol limited is a company which operate globallyandtheyhave checked all social factor like age factor, population, gender groups and career attribute of the area. Population of the country plays and major role in deciding the total sales of the product of the company whereas the age factor helps to decide that which product is more suitable and favourable for the market. Theses factor help to understand the requirement of the people of a specific country and also helps to understand that which product is more effective on the country. This helps the company to growth their business in global level ï‚·Economic factors :This is the most important factor for a company. Sasol company analysis of the all economic factor like economic growth of country, exchange rates, foreign exchange, disposable income of consumer, etc in detail. Economic growth of a country helps the company in growth of the business in the global level. If the government taxes levels are low in the country then it helps the company to generate more profit. Exchange rates places a major role in setting the rate of a product, if exchange rate is high then the cost of the product is higher whereas if exchange rate is low then the cost of the product will be cheaper comparatively(Hooper, 2016). These all the economical factor which helps a company in decision making. ï‚·Environment factors :The Environmental rules and regulation differ from country to country. Each and every time Sasol limited want to a start new business at the global level, the company need to check the environment rules and regulations like air pollution rules, noise pollution rules, water population, waste management rules etc. After going through all the environment rules and regulations then company decide to open their
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business in new market of any country. Sasol limited is a company which operates in chemical, so environment rules are more important for the company in decision-making, which help the company in setting their business in an easier way, this will also help the company to grow fast in. this helps the company to expand their businesses at global level. These all are the major factors that helps Sasol limited in decision-making at global level. P6 Routes an organisation can adopt for globalization Globalisation for an organisation means how an organisation enter the foreign market with following all the legislations in order to start a new businesson different nations.There are several methods through which Sasol Limited can enter into new market which includes joint venture, franchising, direct exporting, etc.(Hopkinson and et.al, 2018). ï‚·Franchising :It is astrategic way to lower the risk ofdependence of local marketand setting the business to generate more revenue and increase profitability all around the world, this also helps in expansion of the business worldwide.It is a way in which company depends on the local partner which is handling the business with the same name and is decreasing the level of risk. It is the most convenient way to enter into a international market as it have involvement of a local partner which help the company to approach a good customer base. ï‚·Direct exporting :Direct exporting of product and servicesis a major strategy which is being used commonly by most of the companies.It is a kind of strategywhere company directly export their goods and services to the foreign purchasers.In direct exporting strategy the company gets more profits and they also have their command on the customers.There are several disadvantages of direct exporting strategy which includes the prices of product is higher due tolack of marketing, dependency on some regular customers. ï‚·Partnership :Partnership is a globalisation strategy in which the company gets a partner in the foreign country, which helps the company to understand the market situation and the market strategy(Kasemsap, 2016). It also decreasing the chances of failure because of the goodwill of the foreign company. The demerits of this strategy are the image of the foreign company matter a lot and total dependence of the new business in on the performances foreign company.
ï‚·Joint Venture :In this globalisation strategy, two companies from two different countries agree to be partners.In this strategy, if a company wants to enter a global market then it has a best alternative of choosing this alternative as it is the most effective way through which a company can enter into a new market by involving a local partner who is well known of the market and help to attract a large number of customer base because of local involvement. ï‚·Buying the company :This is the most easy strategy among all the strategies for entering the foreign market.In this strategy of globalisation, a company take over a whole organisation in order to expand its business in new market with the existing name of the company which was being operated before and this is done by paying all the goodwill and assets and subtracting the liabilities of the company. The Strategies thatSosal limited should use is joint venture for globalisation.This will help the company to perform their business in the foreign countries by getting a partner company from foreign country in foreign market that will help Sosal limitedin settling down at initial stage of the business. This is the most effective way for Sosal limited to enter in global market. CONCLUSION From the above study it has concluded regarding the essential elements for globalization and the plan of action as well as difficulties that is faced by the company to get into the international market.Theeffect of ethical and sustainable globalization and leadership, structure andthedifferentwaysofdecisionmakinginglobalcontextandvariousroutesof internationalization.Further it has also explained about the different routes for SASOL limited to expand the market internationally and its benefits and drawbacks.
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