Global Business Environment

Global Business environment

Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
CONCLUSION..........................................................................................................................................5
REFERENCES..........................................................................................................................................6

INTRODUCTION
Environment that comprises of different external forces that surround an organization and
can impact its business operations as well as the process of decision-making is referred to as
Global Business Environment (Lasserre, 2017). Organization chosen for this report is Marks and
Spencer, which is a leading retailer of food, clothing and home products. The report comprises of
PESTEL analysis of the selected firm and also explains the key drivers of change.
MAIN BODY
Problems and Challenges
The company's sales have decreased over the last three years by nearly 3%. Also, Marks
and Spencer has not seen any growth in last 3 years because of the overhaul took on the
business's toll on sales.
External environment
External environmental analysis is primary study that assist in analyzing factors of macro
environment that can have an impact upon business decision making (Peng, 2016).
Political factor: Marks and Spencer is a multinational retailer that provides high quality
product and services to their customers. They target global market that means they needs to
consider political practices in business development plan.
Opportunities:
 One major positive aspect of modern-day politics is that free trade that has been made
between several countries that can be an opportunity for M&S.
 Political stability in UK and a desired importance to Retail sector in economy
development.
Threat:
 Impact of Brexit upon trade regulations and tariffs.
 Changes in Pricing regulations.