External and Internal Factors: Marks & Spencer

Introduction to Business Studies

External Factors
Marks & Spencer
PESTLE analysis
Political factors
M&S is at threat in terms of it's political factors because of the generation of anti-trust issues by the government and strict rules, regulations, norms and
policies are formulated and implemented on the retail industry so it is considered as the threat for the firm.
Economical factors
M&S is at the opportunities in terms of the economical factors because their business is developing and growing day by day, therefore, it is also creating the
opportunities for employment and good contribution in an economy of the country. So it is considered as an opportunity for the firm.
Social factors
M&S is at the threats in terms of social factors because there are frequent changes in the market demand which are very dynamic in nature. Firm needs to
change again and again it's operational strategies and marketing strategies with new innovation and ideas. Therefore, it is considered as the threat for the firm.
Technological factors
M&S is at the opportunity in terms of the technological factors because technical advancements are being updated day by day so it is important to adopt
such technology for an easy operations of the business and it also helps in the marketing of the company. That is why it is considered as the opportunity for the
firm.
Legal factors
M&S is at the opportunities in terms of legal factors because there are various laws that are imposed in favour of the company and in the favour of the
customers also. That is why it is considered as the opportunities for the company as they follows all the laws and legalities associated with the retail industry.
environmental factors
M&S is at the threat in terms of the environmental factors because company uses the high amount of carbon footprints which can harm the environment.
That is why it is considered as the threat because it is difficult for the firm to reduce the usage of it.