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Global Business Environment

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Added on  2023-02-02

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This presentation provides an overview of the global business environment, including the concept of globalization, driving factors, impact of digital technology, strategic challenges, PESTLE analysis, challenges of globalization, and recommendations for operating in the global market.

Global Business Environment

   Added on 2023-02-02

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GLOBAL BUSINESS
ENVIRONMENT
Task 1 and 2
Global Business Environment_1
Introduction
Global business environment is referred as situation in various sovereign
countries that includes factors exogenous to home environment of firm which
helps in influencing decision making on capabilities and resource use.
They are classified into internal and external that includes customers, social,
political, legal, cultural, technological.
Global Business Environment_2
Concept of Globalisation
Globalisation is the procedure for integration and interaction among companies,
people and governments globally.
It has grown because of communication and transportation technology. With rise
in global interactions, it leads to growth in international ideas, trade, culture.
This is regarded as economic process for integration and interaction of cultural
and social aspects.
Global Business Environment_3
Driving factors of Globalisation
There are various driving factors of
globalization which are described below:
Cost
Market
Environment
Competition
Global Business Environment_4

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