Global Business Environment: PESTLE Analysis of SASOL and Impact of Digital Technologies on Globalization

This presentation discusses the global business environment, PESTLE analysis of SASOL, key driving factors of globalization, impact of digital technologies on globalization, critical challenges faced by SASOL, and recommendations to overcome them. The challenges include a challenging economy, international recruitment, and cultural identity. It is recommended that SASOL provides proper training and development programs to its employees and assures economic stability before entering any foreign market.

GLOBAL BUSINESS
ENVIRONMENT

INTRODUCTION
 The global business environment is defines as the environment in which
number of companies come together for operating in same global
environment.
 The business that enters into the global business environment are referred as
the international businesses that exchange their trade with various countries in
the world.
 Companies that tries to do such business aliens themselves with other
countries for making high profits.

PESTLE Analysis of company SASOL-
 PESTLE analysis helps company to determine various kind of external factor that can have major
impact upon the performance of the company.
 POLITICAL- This factor helps company to examine the political environment of the country
where an business operates.
 ECONOMICAL- The Economic factors are all such factors that determines the economic
performance of the company.
 SOCIAL- Social factors are defines as traditions and the culture of any country. These factors
involves family cultures, educations, health etc.
 TECHNOLOGICAL- Being oil company SASOL must be associated with fast changing
technologies as its going to make their business easier
 LEGAL- these are the factors that considers the legal framework of a particular company that helps
companies to evaluate the legal structure of the country where a company is operating.
 ENVIRONMENTAL- This are factors that includes environment concerns of the country like the
changing climate, waste management, environment pollution etc.

ANALYSING KEY DRIVING FACTORS OF GLOBALIZATION-
 Globalization is defined as the factors that interconnected all the countries in the world.
The key factor that drive globalization are as follows-
 Trade liberalization- now that countries have liberalized policies for the companies that
operates in the international market, the companies can start their business.
 Cost factors- when company operates in more than one country, it helps company to
minimize risk level as loss in one country can be overcome by the profit of other
country.
 Environment factors- The environmental factors are also been the reason behind
enhancement of globalization in less period.

IMPACT OF DIGITAL TECHNOLOGIES OVER
GLOBALIZATION-
 The technological advancement has been the major reason behind the globalization.
 The latest technologies in social media, the process of communication and
transportation has totally changes the view of globalization.
 The entire world has been impacted by the technologies so as is globalization.
 Digital transformation has enables an easy exchange of raw-material and the finish
goods.

CRITICAL CHALLENGES
GLOBALIZATION BRING ON SASOL-
 SASOL being the company that operates in 12 countries has faced several changes and
complexities that has sometimes also has negative impact upon the growth of the
company. Putting forward this challenges forward in detail in the below paragraph.
 Challenging economy- this different market structure of different countries is the major
difficulty that SASOL company has faced in market till today.
 International recruitment - the international recruitment is another problems that the
company is facing.
 Cultural identity- SASOL lacks in the cultural knowledge of every country that
company operated in.

RECOMMENDATIONS_
 It is highly recommended that company gives proper training and development
programmes to its employees working in SASOL.
 Assuring the economic stability before entering into any foreign market is another thing
that is recommended for the company.

CONCLUSION
 It has been concluded that the business environment of every country is growing and
global business possess various opportunities for different companies.
 SASOL already operates in 12 countries but still there is a long way to diversify
business.
 Further, the presentation has also discussed the impact of digital transformation on
globalization.
 The presentation has also discussed PESTLE, the different factors that drive the
globalization process, different challenges that has been faced by SASOL and some
recommendations to overcome those challenges.

REFERENCES
 Morrison, J., 2020. The Global business environment: towards sustainability?.
Bloomsbury Publishing.
 Soundararajan, G., 2018. Impact of E-commerce on Global Business Environment: A
Conceptual Study Focus on the Middle East. Eurasian J Anal Chem, 13.
 Farndale, E., Horak, S., Phillips, J. and Beamond, M., 2019. Facing complexity, crisis,
and risk: Opportunities and challenges in international human resource
management. Thunderbird International Business Review, 61(3), pp.465-470.