Global Business Environment

Global Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
SWOT Analysis..........................................................................................................................3
Examine the business operation and impact on organisation. ...................................................5
CONCLUSION ..............................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Business environment is process which are including various models and tools in order to
examine due to know about the market condition and situation. It includes framework which are
helps to analysing internal and external environment in order to organisation successfully
operating business in the market (Chasdi, 2017). The report about the Hennes & Mauritz in order
to headquarter are situated in UK. It includes organisation dealing in wide range of product and
services. The paper consist is using SWOT model in order to organisation analysed their internal
strength, weaknesses, opportunities and threats as well as to know about the operational
performance of company and their impact on business functions.
SWOT Analysis
Strength of Hennes & Mauritz
 Wide range of products and services-: It includes H&M providing wide range of
product such as cosmetics, shoes, accessories and many others. It considered as dealing
in all range of products and services like blanket, vaes, pots and candle holders.
 Unique identity for all brands-: It attracting large numbers of customers because they
are offering product portfolio for customers in order to involvement of different brands
such as COS, weekday and Monki. It includes they are developing different brand
identity in the mind of customers.
 Diversified global presence-: H&M is leading organisation in order to they are
operating business in many countries. It is operating business in different areas such as
diversified business in 60 countries (Fabuš, 2017). It is strong global presence across
countries in order to easily avoiding business risk.
 Strong financial performance-: It includes organisation dealing and handling in many
business so they are strong financial performance and easily run the business operations
in order to achieving goal and objectives.
Weaknesses of H&M
 Dependency on the third party-: It involves dependent on other suppliers because they
are outsourcing from raw material in order to manufacturing. It includes ample numbers
of suppliers such as 800 which refers to easily control over production. It is essential to
fulfil the need and demand of customers so accordingly provided products and services.