Strategic Management: A Case Study of H&M

Strategic management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
H&M- background information .................................................................................................1
External: fast fashion industry analysis.......................................................................................1
Internal: Strategic capabilities.....................................................................................................2
Strategic options..........................................................................................................................3
Strategy selection and justification ...........................................................................................4
CONCLUSION AND FUTURE RECOMMENDATION..............................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The term “Strategic management” is a branch of management which involves
planning,monitoring, analysis and assessment that are required to meet the desired goals and
objectives of the companies. As business environment is changing regularly it is necessary to
analyse the business environment and form strategies to carry the business (Schilling and
Shankar, 2019). The report is based on H&M that is a multinational retail clothing known for its
fast and fashionable clothing wear The report below includes background information, external
analysis, internal capabilities, strategy selection and justification along with recommendation.
MAIN BODY
H&M- background information
Hennes & Mauritz is a Swedish based multinational retail clothing company founded in
1947.It deals fashionable clothing for women,men,teenagers and children. The company is has
grown strong and recognizable brand in the clothing and fashion industry. The company has
around 4000 stores present globally and planning to open more stores. The company considers
themselves as a family of brands, that are driven to make the fashionable designs available to
every customers in a sustainable way.
External: fast fashion industry analysis
H&M SWOT analysis helps to determine its strengths,weaknesses,opportunities and
threats for the company. The SWOT analysis based on the outcomes of the PESTLE,VRIO and
Porter 's five forces model are as follows:
Strengths  The company is providing wide varieties of products to the customers.
 As being a retailer the company is supplying the products and services
of different brands and perform as a unique identity for the brands in
the market.
 H&M has a strong and diversified presence across the global world.
 The company has its strong financial position in the market.
 H&M have the strong workforce as all the employees and workers of
the company are highly trained and skilled.
 There is high level of customer satisfaction towards the company.
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