Global Business Management 9 GLOBAL BUSINESS MANAGEMENT 9 GLOBAL BUSINESS MANAGEMENT Global Business Management Name of the Student Name of the University Author's Note

Running head: GLOBAL BUSINESS MANAGEMENT
Global Business Management
Name of the Student
Name of the University
Author’s Note

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GLOBAL BUSINESS MANAGEMENT
Executive Summary
Maintaining the quality of products is one of the most significant objective of every business
organization. At the same time, in order to maintain organizational image and reputation the
business experts have to focus on effective value chain procedure as well so that the products can
be delivered to the proper destination systematically. This specific study has focused to evaluate
the joint venture of ABB PBS which has established their journey in 1993. The necessary
strengths and weakness within the value chain process of ABB PBS has been evaluated in this
very specific study.

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GLOBAL BUSINESS MANAGEMENT
Table of Contents
1. Introduction:................................................................................................................................3
2. Value Chain Analysis of ABB PBS.............................................................................................4
Primary activities.............................................................................................................................4
2.1 Inbound logistics........................................................................................................................4
2.2 Operations..................................................................................................................................5
2.3 Outbound logistics.....................................................................................................................5
2.4 Marketing and sales...................................................................................................................6
2.5 Service.......................................................................................................................................6
Support activities.............................................................................................................................6
2.6 Procurement...............................................................................................................................6
2.7 Technology development...........................................................................................................7
2.8 Human resource management....................................................................................................7
2.9 Firm infrastructure.....................................................................................................................7
3. Recommendation:........................................................................................................................8
4. Conclusion:..................................................................................................................................8
Reference List:...............................................................................................................................10

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GLOBAL BUSINESS MANAGEMENT
1. Introduction:
ABB PBS entered in the market as a joint venture from 1993 of 15th April. ABB as a joint
venture has 67% of stake and PBS is having 33%. At the very first two years of their journey as a
joint venture ABB PBS has made a good start by providing effective services. The primary
product lines with which ABB PBS is surrounded include power plants, boilers, turbines and
other external services. However, while maintaining the entire business process systematically
ABB PBS has faced some of the major challenges for maintaining business sustainability. This
specific study focuses to make an in-depth overview on how ABB PBS had to face difficulties
for controlling the entire management process as well as their entire value chain system after the
joint venture.
2. Value Chain Analysis of ABB PBS
Value chain is the systematic process of evaluating the primary activities that ABB PBS
should consider in order to reach the competitive advantages (Myerson, 2012). As per the case
scenario, it has been observed that ABB PBS has faced numerous management issues while
running the entire process of business. This specific part has provided detailed overview about
the primary as well as support activities of ABB PBS while maintaining value chain system.
Primary activities
2.1 Inbound logistics
Inbound logistics is the systematic procedure of receiving, storing and distributing the
inputs internally. The products lines that this particular organization tends to store and receive