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Global Business Management of the ABB Limited

   

Added on  2020-03-16

13 Pages2480 Words228 Views
Running head: GLOBAL BUSINESS MANAGEMENTiGlobal Business ManagementStudent’s nameInstitutional affiliation
Global Business Management of the ABB Limited_1
GLOBAL BUSINESS MANAGEMENT iiExecutive SummaryThe ABB began in the nineteenth century and bears an illustrious and long record of technological and innovative leadership in different industries. In 1987, the Swiss engineering company merged with the Swedish electrical engineering resulting in the ABB Limited. With the merger of Brown Boveri and Asea created the largest firm in Europe. It hasover 4500 workers. Although it began in Switzerland, the company has spread its operations across the world where it has helped in the building, developing, and maintaining the infrastructure of many countries. Currently, the company has diversified into advanced technologies, products and alternative energy in automation and power. The paper focuses onthe supply chain analysis based on the primary and support activities of ABB.
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GLOBAL BUSINESS MANAGEMENT iiiTable of ContentsExecutive Summary...................................................................................................................ii1.Introduction.........................................................................................................................12.Value Chain Analysis of ABB PBS....................................................................................23.Primary Activities of ABB PBS.........................................................................................23.1.Inbound logistics.........................................................................................................23.2.Operations....................................................................................................................33.3.Outbound logistics.......................................................................................................33.4.Marketing & Sales.......................................................................................................33.5.Service.........................................................................................................................34. Support Activities of ABB PBS.............................................................................................44.1 Procurement......................................................................................................................44.2 Technology development.................................................................................................44.3 Human Resource Management.........................................................................................44.4 Firm Infrastructure............................................................................................................55. Recommendation....................................................................................................................56. Conclusion..............................................................................................................................67. References..............................................................................................................................8Appendix....................................................................................................................................9
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Running head: GLOBAL BUSINESS MANAGEMENT1Global Business Management1.IntroductionABB PBS is a leading engineering company in the modern world. Since its inception, the company has increased its industrial productivity sustainably. It has also allowed its clients to use electrical power efficiently thus maximize their performance. The ABB PBS serves water, gas, and electric utilities. It also serves its customers with commercial and industrial systems, products, and services for distributing and transmitting power[ CITATION Cul11 \l 1033 ]. The products offered have enhanced power plant automation. The ABB PBS iscritical to this research because it delivers automation systems that have been used to control, measure, protect, and optimize plans across industries. The company is worth study because it focuses on improving operating performance; productivity and grid reliability thus save energy and reduce environmental impact. The company has also focused on driving innovation and quality of systems, products, and services. The company has further responsible actions and attracting talents because of its global and attractive work environment[ CITATION Han09 \l 1033 ]. Given the current debate onthe climate change, ABB has opted to act responsibility thus invest in business ethics and lower environmental impact. Therefore, the value chain analysis provides the best approach to determine the role of the company in meeting its mission. This report has selected the ABBPBS, as it provides the best example of an organization that is managed globally. With its joint venture operations, it shades light to the challenges and opportunities the current businesses experience (Cullen & Parboteeah, 2005). Therefore, the report investigates these challenges and opportunities thus making it possible to understand the situation in the market.
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