Global Business Marketing: Marketing Analysis of Ugg Australia in UK

Running head: GLOBAL BUSINESS MARKETING
GLOBAL BUSINESS MARKETING
Name of the Student
Name of the University
Author’s Note

1GLOBAL BUSINESS MARKETING
Table of Contents
Introduction......................................................................................................................................3
About the Ugg Company.................................................................................................................3
Marketing of Ugg Australia in UK by conducting strategic analysis..............................................4
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

2GLOBAL BUSINESS MARKETING
Introduction
The present assignment provides an overview on the significance of global marketing for
the business. This study focuses on the marketing of Ugg enterprise in UK. Global marketing
refers to marketing on worldwide level reconciling commercial benefit of operational
similarities, differences and opportunities for meeting global objectives. Global marketing is
crucial to internationalize and expand the business. It basically requires think internationally as
well as act regionally strategy. The global marketing program applies strategies for
accomplishing its marketing target. The organizations marketing globally adopt the strategy to
analyze the target market and marketing environment (Czinkota & Ronkainen, 2013). Global
marketing not only offers the business huge opportunity to increase their revenue but also creates
several obstacles within the business. The factors that every organization must consider before
they market internationally involves- cultural, economical, political, social and technological.
The strategic analysis of these variables has been conducted before marketing this company in
this new market.
About the Ugg Company
Ugg Australia also known as Ugg is an American Footwear organization and division of
the Deckers Brands. This company has been a registered trademark mainly in US and also over
130 nations. The Ugg brand has been reputed for its distinctive “Classic”sheepskin boots for
women as well as men. Over the last few years, this boots have been developed to become
termed as Ugg “classic” style. It has also been recognized as a fashion trend for men as well as
women since the year 2000. This company has huge product range including- footwear, clothing,
handbags , home products and other materials (Papadopoulos & Heslop, 2014). The philosophy
of Ugg Company is to deliver comfortable, fashionable and attainable products to their