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MNG 00723 Global Business - CHEERS

   

Added on  2020-02-24

16 Pages3749 Words69 Views
Running head: GLOBAL BUSINESS Global BusinessName of the Student Name of the University Author’s Note
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1GLOBAL BUSINESSExecutive Summary Business expansion in the International market is having major significance for enhancing theentire process of business along with increasing the target customers. As per the case scenario, ithas been observed that “CHEERS” has already occupied a predominant place in the market ofAustralia within five years. Five business executives with their best effort, investment andstrategic policies have established the entire process of business all over the market of Australia.For expanding the business process the organization has selected two different countries such asIndia and Australia. After evaluating a critical analysis regarding the threats and opportunities ofthese two countries the business experts have selected India as their location of new marketentry.
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2GLOBAL BUSINESSTable of Contents 1. Introduction:................................................................................................................................32. Analysis of risks and opportunities..............................................................................................43. The selected destination country:................................................................................................84. Discuss and justify the proposed entry for the chosen country:..................................................85. Conclusion:................................................................................................................................10Reference List:...............................................................................................................................12
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3GLOBAL BUSINESS1. Introduction:Business expansion in different geographical boundaries is one of the most major parts ofgaining international image and reputation. As per the case scenario, it has been observed that“CHEERS” has already rendered a business success within five years in the market of Australia.Five business graduates with their best endeavor, investment and strategic plan have establishedthe entire process of business all over the market of Australia. Craft beer is the core product ofCHEERS with the help of which the business experts have maintained their monopoly businessprocess all over the market of Australia. After bringing the huge success of business CHEERSbusiness executives have decided to expand their business process beyond going the regionalgeographical markets. India and Brazil have been chosen as the two specific countries where theentire business wings of CHEERS would be expanded. After making a critical comparativeanalysis on the overall risks and opportunity factors, this specific study has selected oneparticular country for launching the business process of Craft beer. 2. Analysis of risks and opportunitiesIn order to analyze the risk and opportunity factors this specific study has focused toevaluate environmental analysis of India and Brazil. While evaluating some of the major riskfactors as well opportunities for expanding the business process of CHEERS this specific studyhas focused to make an in-depth analysis on the political, economical, socio-cultural,technological, environmental and legal factors of both two countries.Political:
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