Global Creative Industries: T-Series and Effective Creativity Strategies

Global Creative Industries

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Art, culture and creative industry................................................................................................3
Business model canvas................................................................................................................3
Introduction to applied research and case...................................................................................4
Economic and social value..........................................................................................................5
Public support for art and culture................................................................................................5
Private support for art and culture...............................................................................................5
Crowdfunding.............................................................................................................................6
Creative labour market and entrepreneurship.............................................................................6
Art market, networking and internationalisation........................................................................7
Creative economy and innovation...............................................................................................7
Digital disruption........................................................................................................................8
Business mode innovation..........................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The creative industry is being defined as the one which deals with variety of economic
activities which are related with exploiting the creative knowledge and information. For working
in the highly competitive work it is very crucial for the company to be creative and innovative in
their operations. The reason pertaining to this fact is that when the when something new will not
be provided to the company then this will not be liked by the consumers. The present study is
based on T- Series which deals in entertainment industry and founded by Gulshan Kumar in
1983. The major service being provided by the company is of film production and music record
label. The present study will outline the discussion relating to T- Series and different ways in
which they can lead to effective creativity and industries.
MAIN BODY
Art, culture and creative industry
For getting successful the most essential aspect is to have a good and effective creativity
within the company. the reason pertaining to the fact is that in case the company will not be
providing much good and innovative services then this will not attract the consumers. Hence, for
this T- Series also need to work continuously in improving its services. For this the company is
planning to implement the social video takes off wherein the company will promote itself with
help of making good and short videos (Lazzaro, 2021). This is a good source of marketing the
services of T- Series in order to cover a large market share within the creative industry. In this
modern era, most of the people to have a leisure time uses the entertainment industry and
because of this, T- Series need to make strategies to attract large number of viewers.
Business model canvas
Key Partners Key Activities Value
Propositions
Customer
Relationships
Customer
Segments