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Global Culture Assignment PDF

   

Added on  2021-05-31

20 Pages3593 Words81 Views
Business DevelopmentLeadership ManagementProfessional DevelopmentLanguages and Culture
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Running head: Global Culture 1 Managing Across Global Culture
Global Culture Assignment PDF_1

Global Culture 2Executive summaryThe main aim of this report is to describe the reasons behind failure of Amazon in the market of China. It has been identified that the major reason behind failure of Amazon is culture differenceand lack of understanding about the culture of China. Initially, the issue regarding adoption of business model has been defined in the context of company as Amazon adopted global businessmodel before analysingthe culture of China. The cultural gap between the United States and China has been demonstrated by keeping consideration of western perspectivesand eastern perspective. Furthermore, the exploration has been continued to know where Amazon failed to fill the gaps of culture from the perspective of eastern. The recommendations are given to show how Amazon could have taken different steps to get succeed in the market of China.
Global Culture Assignment PDF_2

Global Culture 3ContentsExecutive summary.........................................................................................................................2Introduction......................................................................................................................................4The case...........................................................................................................................................5Analysis...........................................................................................................................................6The business model......................................................................................................................6Cultural gaps................................................................................................................................7Comparison from a western viewpoint....................................................................................7Comparison from an eastern viewpoint....................................................................................8Amazon failed to fill the gaps..................................................................................................9Conclusion.....................................................................................................................................10Recommendations..........................................................................................................................10References......................................................................................................................................11Appendix........................................................................................................................................13
Global Culture Assignment PDF_3

Global Culture 4IntroductionThe market of China is huge as it provides a number of products and services with the latest innovation at lower price. It is more populated country all over the world with 1.3 billion. Due torapid growth in the economic condition of the country and huge market, a large company of foreign country has failed in China entailing the Amazon Electronic Commerce Company. The purpose of this paper is to define the reason behind failing of Amazon in the new market that is China. The brief overview of the case will be demonstrated to make understanding of how Amazon thinks to expand its business in the market of China. The two major reasons behind failing of American company Amazon in China is business model and the cultural gaps from both an eastern and western perspectives. At last, recommendation will be given what Amazon could have done in different manner to get success in eastern countries.
Global Culture Assignment PDF_4

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