How to ensure industry has effective entry strategies to maintain and sustain competitive advantages in the United Kingdom

Global Economies and
International Markets
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Contents
TITLE - How to ensure that industry has effective entry strategies to maintain and sustain its
competitive advantages in the United Kingdom..............................................................................3
INTRODUCTION...........................................................................................................................3
Background of study....................................................................................................................3
Research Aim...............................................................................................................................3
Research Objectives.....................................................................................................................3
Research Questions......................................................................................................................4
Rationale of research...................................................................................................................4
LITERATURE REVIEW................................................................................................................4
Basic knowledge of global-based market entry strategies...........................................................4
Strategies used by Marks and Spencer to maintain and sustain its competitive advantages.......5
Challenges faced by the company during the implementation of market entry strategies..........6
Different strategies to enter in the new market successfully.......................................................6
RESEARCH METHODOLOGY....................................................................................................7
Research philosophy....................................................................................................................7
Research approach.......................................................................................................................7
Research choice...........................................................................................................................8
Research strategy.........................................................................................................................8
Time Horizon...............................................................................................................................8
Data collection method..............................................................................................................13
Sampling....................................................................................................................................14
Ethical Considerations...............................................................................................................14
BUDGET.......................................................................................................................................15
REFERENCES..............................................................................................................................16
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TITLE - How to ensure that industry has effective entry strategies to maintain
and sustain its competitive advantages in the United Kingdom.
INTRODUCTION
Background of study
Market Entry Strategy is stated as the planned distribution as well as delivery method of
products or services to a new market. Industry analysis is referred as the business function which
is finished by owners of business and other people in order to analyse the current business
surroundings. This help companies in understanding economic pieces of market and the way
these may be utilise to attain competitive advantage. Analysis of industry helps in determining
the opportunities and threats exist in environment so that future growth strategies can be
formulated appropriately. By the analysis of market and industry, a business will be able to
determine appropriate growth opportunity and employ appropriate strategy in order to attain
growth and success. Marks & Spencer is one of the leading British retailer whose headquarters is
located in London, UK. It was established in year 1884 and offers food, clothing and home
products to customers. This research proposal intent to analyse the effective entry strategies to
maintain and sustain its competitive advantages. By this study, effective market entry strategy
can be determining and implement by business to gain competitive advantage.
Research Aim
The main aim of this research is “To analyse the effective entry strategies to maintain and
sustain its competitive advantages. A case study on Marks and Spencer.”
Research Objectives
The objectives in context of this study are as follows:
1. To study the basic knowledge of global-based market entry strategies.
2. To analyse the strategies used by Marks and Spencer to maintain and sustain its
competitive advantages.
3. To measure the challenges faced by the company during the implementation of market
entry strategies.
4. To examine different strategies to enter in the new market successfully.
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