Global Economies and International Markets

This research proposal focuses on the impact of global economies and international markets on business operations and strategies. It explores market entry strategies that can be used by companies to expand their business in the international market. The study also discusses the challenges faced by companies in the international market and suggests strategies for growth and profitability. The research methodology includes qualitative research methods to analyze market entry strategies. The subject is Global Economics and International Markets, and the document type is a research proposal.

GLOBAL ECONOMIES AND
INTERNATIONAL MARKETS

TABLE OF CONTENTS
RESEARCH PROPOSAL...............................................................................................................3
INTRODUCTION...........................................................................................................................3
BACKGROUND.............................................................................................................................3
AIM AND OBJECTIVE..................................................................................................................3
Aim..............................................................................................................................................3
Objective......................................................................................................................................3
RESEARCH QUESTIONS ............................................................................................................4
RATIONALE...................................................................................................................................4
LITERATURE REVIEW ...............................................................................................................4
RESEARCH METHODOLOGY.....................................................................................................7
BUDGET.......................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

RESEARCH PROPOSAL
INTRODUCTION
Global economy can be defined as interconnection between economic activities of
multiple countries that resulted in having equal distribution of resources for satisfaction of
individual needs. So it involves exchange of products and services across countries so that
requirements of customers can be fulfilled in the best possible manner. This is research proposal
of Tesco which is multinational company operating in retail sector of United Kingdom and
different countries to earn high profit margin. So, it has covered crucial information related to
international marketing strategies that could be used by Tesco in order to expand its business in
international market.
BACKGROUND
With globalization, companies are planning to expand their business operations across
worldwide in order to fulfil needs of range of people in effective manner. Company in order to
survive in global environment needs to adapt to external factors such as policies of government,
taste and preferences of customers and technology. Thus, it has to understand key issue or trends
in global environment and find alternative method that could be used to cope up with them for
benefits of firm (Falahat, Knight and Alon, 2018). Tesco has limited presence in international
market so it is planning to expand it for getting more and more customers in the company.
Therefore, the proposal has included information related to strategies that could be used by
organization to retained its market share in global environment for longer time frame.
AIM AND OBJECTIVE
Aim
To analysis several market entry strategies that could be used by firm to expand its
business in international market. A study of Tesco.
Objective
 To analysis current trends in global environment impacting on company operations.
 To evaluate market entering strategies that could be used by firm.
 To identified challenges that will be faced by company while expanding its business in
international market.
 To suggest strategies that could be used by Tesco to grow and expand operations for
earning high profitability.

RESEARCH QUESTIONS
 What are the current trends or issue that are face by company in global environment?
 What are different market entering strategies that can be used by Tesco to achieve its end
objectives?
 What are challenges that are face by company in international market?
 What are strategies that could be used by Tesco to grow its business operations across
worldwide?
RATIONALE
The study related to “company must have effective entry strategies to maintain and
sustain its competitive advantages in global environment” is important because it helps in
understanding strategies or method that could be used to expand business. Moreover, it leads in
identifying all trends or key issue that are face by company in international market thus they can
easily plan appropriate course of action to cope up with the same. In addition to this, in recent
scenario, with increase in competition level and globalization, there are many companies that are
planning to expand business (Khan, Lew and Rao-Nicholson, 2020). Thus, the study will helpful
to senior executive, management and other stakeholders of company in taking appropriate
decision related to the way it can make use of particular marketing strategies to achieve the end
goals.
LITERATURE REVIEW
From the view points of Erokhin, (2017) there are numerous trends in global environment
that affects company operations and growth so it has to quickly adapt them to retained
competitive advantages in external environment. Likewise, in recent scenario, most of the
customers wants to have more healthy and organic food products in order to stay healthy and fit
for longer time frame. Covid-19 has resulted in influencing individuals to have online shopping
so that they can get products at their doorsteps by staying safe and secure at home. Another trend
is that due to low disposable income they also want qualitative products at reasonable prices so
that they can have the same. Further, another author also supports that policies and rule ad
regulation has been keep on changing such as Brexit has been imposed on United Kingdom. That
has resulted in decreasing overall sales volume of company as maximum export of companies
was with European countries. So it has forced other firm to grow and expand business in
international market to sustain competitive advantages and enjoy higher return.

Moreover, Wegapitiya and Dissanayake, (2018), has stated that there has been rapid
development in technology that has forced companies to effectively adapt them to provide
qualitative services to customers. Such as many of the organization has started making use of
digital technology to promote its products and services to wide range of people so that it can earn
higher profitability. Organization have also started making use of social media platform and
email marketing to connect with customers so that they can be influence to be part of particular
organization as compared to others. Companies by making use of different platform like
instragram, facebook and twitter to make post is able to attract maximum number of customers
from across worldwide. Official website of firm also have clear detail related to products and
services in which it deals so that customers may review and select for satisfaction of their
respective requirements. Email is also another best medium that has been helped in building and
retaining strong relationship with customers so that they are motivated to be part of organization.
Therefore, all technological advancement trends are impacting on business operations that are
working in international market.
As illustrated by Wu and Wang, (2021), there are numerous issue that are face by
companies in global environment such as increase competition level, changing customers
preferences and quick development in existing technologies. Companies that wants to retain
competitive positioning in international market has to find alternative method or solution to cope
up with issue for benefits of firm. Likewise, they should start providing organic food range,
maximum use of innovative technology, abiding to social and ethical responsibilities so that no
harm can be caused to any individual in any circumstance. Thereby as per the author perspective
it will help company in growing its operations across worldwide and achieving the end goals.
According to the Masiero, Ogasavara and Risso, (2017), market entry strategies refers to
method that has been plan by the manager of company related to the way products and services
will be exported to other countries for effective satisfaction of customers wants. Some of the
marketing entry strategies that can be adapted by the company are exporting, joint venture and
buying a company to grow its business in international market. Further, it has specified that
exporting is direct method of selling products into the new market thus it involves less cost and
efforts in expansion of business in global market. Joint venture is another market entry strategies
that could be used by enterprise in which two organization make partnership with each other and
developed third party. Thus, joint venture involves sharing of risk and profitability of company

on equal basis. Masiero, Ogasavara and Risso, (2017), also stated that buying a company is also
marketing entry strategy in which one firm plan to make purchase of another organization or its
acquisition in order to grow business in new country. Company is able to have local market
knowledge, taste and preferences of people and can easily take benefits of established brand
image of the company. Moreover, such firm are treated by government as local organization so it
acts as an opportunity for the company to attained its goals in limited time frame. Therefore, it
may be used by global companies such as Tesco, ASDA and Sainsbury while planning
international market entry strategy.
On the other hand, Hilmersson and et.al., (2021) has explained that there are many other
possible market entry strategies that could be used by enterprise to easily grow and expand its
business. Likewise, piggybacking is another alternative option that could be used by firm in
which that is suitable for company that is planning to sell unique and differentiate products and
services to customers in foreign market. So, Tesco through innovative its products and method of
delivering services can easily grow its operations easily in international market. Apart from it,
the companies have option to select franchising strategy such as firm by giving intellectual
property right to franchisee is able to attract range of customers from worldwide. The franchisor
while allowing the right to sell its products and services to other company demand for particular
amount of return. This method or strategy is only useful when company either have strong brand
image or unique distribution channel so that it can get maximum benefits. Thus, it is the best
method as company can easily expand in different parts of the world through allowing other
company to sell its products and giving a percentage of profit to it.
In addition to this, Ekanem and Uwajeh, (2017), also illustrated that company may make
use of foreign direct investment strategies to expand business operations to maximum extend. In
it company many direct investment in foreign market therefore require huge amount of capital,
labour and technology to complete all the task. Thus, it can be stated that it involves high cost
and risk for business so it must have appropriate knowledge of market condition or preference of
customers. While, licensing is sophisticated market entry strategy in firm transfer rights of uses
of products or services to another firms. In addition to this, the licensing is useful strategy for
company that have relative large market share in market that company wants to expand. Thus, it
can easily grow operations in international market through making use of licensing thereby
enjoying huge profitability.

As per the view of Mittal, (2018), there are different challenges that are face by company
while planning and expanding its business operations across worldwide. Such as tariff barriers,
culture barriers, policies of government are major challenges that has been bear by firm in
international market. Company while expanding its business operations in new country face
challenges of high impose of tax and other duties on import. There are many countries that have
imposed high taxes and tariff barrier in order to protect local company from tough competition in
the market. Thus, it had lead in adding more cost or expense to company and attracting less
number of customers to be part of organization for satisfaction of their respective requirements.
Mittal, (2018), also states that firm that are working in international market are suffering from
challenges of language barrier. As each and every country have different language and culture so
firm face challenges in understanding the same while expanding business to delivered best
services to customers. It has also specified that enterprise also suffer from challenges of
government policies while planning strategies to grow its operations. Policies of government
keeps on changing likewise it has imposed high taxes rates or more restriction that lead
difficulties for companies to enter into new countries for its benefits. So, all these are major
challenges that enterprise face while expansion of firm so that it can enjoy high profitability and
market share through fulfilling customers wants.
RESEARCH METHODOLOGY
It is a course of action through which the scholars are able to complete their research in
order to achieve detailed understanding about any particular topic. It shows directions through
which the researcher theorize their problems along with its aims and objectives in order to
evaluate exact outcomes about the topic analysis. The research methodology is able to analyse
the final outcome of the report at the end of the research. Its basic intention is to fulfill research
preparation and query decided by scholar (Kadic, A.J., and et.al., 2020). The elements that are
included in research methodology are described below in detail:
Research Type
Research is a detailed report about any particular topic with the help of utilising
knowledge base methods. It can be categorised into two parts such as Qualitative and
Quantitative. Qualitative is a kind of research which focuses on collection of data through

informal ways. It includes evaluation of non numerical data. On the other hand, quantitative
research is an approach to examining complete data into numerical terms. In this report, the
analysis of several market entry strategies in order to expand business in global market will be
explored with the help of qualitative research type method because it helps to get accurate results
at the end of the study.
Research Approach
It consists of basically the plans and procedures in order to to explore about specific
topic. Research approach consists of various procedures that continue the study about the topic
through elaborated methods, inquiry and mental cognitive content. Research approach are also of
two types such as Deductive and Inductive approach. Deductive approach is based on creation
of hypothesis which are based on existing theories and then designing of such strategies in order
to test those hypotheses (Chan, H.T., 2018). While inductive approach starts with the
observations and theories that are projected within the study. In order to measure business
expansion in international market inductive research approach will be applied.
Research Philosophy
This part of research helps in order to enhance the ability to resolve issues about the study
and the writing abilities through which the study will become more meaningful in nature. It
mostly deals with the quality, beginning and evolution of the psychological feature. Research
philosophy are of two types such as Interpretivism and Positivism (Jacobson, E. and Borowski,
R., 2019). Interpretivism is based on the beliefs which uphold researcher activity along with its
habituation upon the involvement of the investigator. While positivism philosophy describes that
people are able to understand concepts with comfortable methods. In order to evaluate current
study, interpretivism research approach will be utilised because the final outcome of this study
does not rely on numerical terms.
Research Design
It enables to provide appropriate outer structure to the whole study in complete manner.
Research design is classified into two categories such as Descriptive and Experimental.

Descriptive research design is theory beads structure which is created after examination of
collected data. It is basically detailed version of the report and thus preferred by most of the
scholars. While experimental research design is depend upon the relationship of reasons and
results of any particular situation. It is casual kind of design structure. In the above report,
descriptive type of research design will be used in order to give detailed and exact information
about the study topic and effects will be explained in elaborated manner.
Data Collection
Data collection is a procedure of examine, measuring and grouping of accurate data for
the purpose of research by using effective technologies. Scholars are bale to evaluate the
research report with the involvement of collected data and the information that has been
collected by them in order to give proper results through effectual methods. The approach in
context of collection of data are different for various studies as each individual topic requires
different measures to collect the data. Data can be collected through two mediums such as
Primary and Secondary. Primary data collection is a procedure of collection of data through
direct methods rather than referring from previous studies. This particular type of research is
straight forward method to evaluate exact result. Secondary data refers to the data which are
already collected by other scholars or investigators for the purpose of analysing the concept in
effective manner (Sileyew, K.J., 2019). In this study, the data will be collected through the mode
of secondary data in which related articles, journals and studies will be collected and analysed in
proper manner in order to get proper result.
Data Analysis
It is a process of examination of information related to collected data with the help of
secondary method. This analysis involves various techniques in a manner like qualitative,
quantitative, text, diagnostic and statistical methods. Qualitative analysis includes information in
theoretical format including various models and theories. Quantitative analysis involves
numerical data facts and figures. Text analysis sum up the evaluation of research topic. Statistical
analysis includes detailed description of investigation. In this current report qualitative analysis
will be taken in order to describe the study and achieve its objectives in proper manner.

Reliability and Validity
This concept is utilised to describe the quality of research. This describes the methods
that how well methods, techniques has been implemented in order to fulfil the requirements of
this research. In order to improve the credibility of this study, the data will be collected through
ethical sources which are published after 2017. effective research articles will be considered in
order to collect the information that are relevant to the topic to describe in detailed way.
Ethical Consideration
In order to justify the aspects that are related to the ethical consideration of the report, the
data that has been collected and evaluated are completely ethical in manner and fulfil all the
requirements that describe them as completely valuable to utilise them in the research project.
Apart from this, a list of references will be attached at the end of the complete study in order to
fulfil the ethical aspects of the research. The work is highly original and has not been copied
from somewhere else work (Wang, Y., and et.al., 2017). So, overall all ethical features has been
fulfilled in effective ways by scholar while pursuing the study with proper collection and
interpretation of data.
BUDGET
It explains about overall budget or estimated expense that need to be made in order to
pursue the study related to marketing strategies that could be used by firm such as Tesco to
achieve higher growth and success. So, it has been estimated that around £ 3000 will be required
to complete the study in effective manner.
EXPENSES AMOUNT (£)
Stationary expense 600
Research expense 700
Equipment expense 400
Salaries and wages to investigators 1000
Other expense 300

TOTAL 3000
CONCLUSION
From the above proposal it can be concluded that company while expanding business in
new market has to considered several things or factors such as existing policies, law of country,
taste and trends in current scenario and technological development. Through considering all of
them it makes appropriate strategies that could be used to meet the end objectives. So, at last it
can be summarized that despite company face challenges in external environment it has to find
alternative method that could be used to promote growth of firm.

REFERENCES
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