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The different strategies employed by businesses to enter emerging markets. A Case Study on Tesco

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Added on  2021-02-20

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However, the concept of emerging market plays a significant role which enable an organisation to gain competitive advantage without any hindrances in trading goods or services at global level (Ambos and Hkanson, 2014). Henceforth, it assist firm to examine current orupcoming trend or opportunities which empower firm to attain increased level of productivity as well as help them to obtain sustainable profitableness in an improved manner.

The different strategies employed by businesses to enter emerging markets. A Case Study on Tesco

   Added on 2021-02-20

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The different strategies employed by businesses to enter emerging markets. A Case Study on Tesco_1
Table of ContentsTOPIC .............................................................................................................................................1INTRODUCTION...........................................................................................................................1REFERENCES................................................................................................................................5
The different strategies employed by businesses to enter emerging markets. A Case Study on Tesco_2
TOPIC “ The different strategies employed by businesses to enter emerging markets”. A CaseStudy on Tesco.INTRODUCTIONThe present day business model becomes unpredictable or challenging which requires aseries of innovation and modification especially at strategic level in order to adopt bestpositioning inside competing market. However, the concept of emerging market plays asignificant role which enable an organisation to gain competitive advantage without anyhindrances in trading goods or services at global level (Ambos and Håkanson, 2014). Emergingmarket is relate with those countries that are striving to become advanced countries and arespecifically on a more economically in terms of fiscal transparency, production for obtainingprofit maximisation. Henceforth, it assist firm to examine current or upcoming trend oropportunities which empower firm to attain increased level of productivity as well as help themto obtain sustainable profitableness in an improved manner. This report is based on Tesco, whichis one of the branded retailer in UK and it is incorporated in the year of 1919. This studyinvolves research proposal which contains objectives, aim and research methodology in order tobring best outcome in an improves way. Background of the company Tesco is one of the biggest and reputed multinational retail company headquartered inUK, London. It deliver wide range of products and services in the form of hypermarket,supermarket, superstore, convenience shop ad serve across the globe. Tesco manage itsfunctional area in democratic style but at time it also implies autocratic leadership style thatenable them to accomplish their task in a effective way. However, as Tesco operates its businessfunction in globalised way it undergoes with several internal and external business environmentthreat which directly influence over its proficiency ratio. Recently, Tesco applies differentstrategies to enter into new geographical regions as it takes an initiative to form joint ventureagreement with foreign companies i.e. Samsung which help them to enter in South Koreanmarketplace. Moreover, Tesco makes an effort to enter into Indian market by franchising withTrent, the retail ,section of Tata Group that assist firm to strengthen its profit margin rate in abetter way. 1
The different strategies employed by businesses to enter emerging markets. A Case Study on Tesco_3
Research Aim: “To study the various strategies that could be employed by TESCO to enter emergingmarkets”. Research Objective To study the concept of emerging markets. To identify the different strategies that TESCO could employ to enter in emergingmarkets.To examine the challenges faced by TESCO while operating at international level. Research Questions:What is the concept of emerging markets?What are the different strategies that TESCO could employ to enter in emerging markets?What are the challenges faced by TESCO while operating at international level?RationaleThe present study is based on various kinds of strategies which help an estabilishments toget into into rising market for enhancing its brand value within an industry. The current scenarioof retailing industry or any sector contains intense level of competition and rivalry which directlyimpact over system decision making capability as well on its brand image. However, this is thereason which empower the researcher to adopt this topic so that they can be able to determineseveral sort of techniques or strategies which lead company to enlarge its business function oroperation at global pace. Additionally, acquiring this concept help establishment to examinegrowth opportunities for maximising the profit with an optimal utilisation of resources in aneffective way (Buckley, Elia and Kafouros, 2014). Literature Review To study the concept of emerging markets. According to Ali. M. Kutan, 2014, Emerging markets are referred as low incomecountries that undergoes huge development through economic liberalization and acceptance offree market policies in order to enhance the firm's profitability rate at international level. Inaddition to this, it empower establishment to increase their market share or size in an amendedway as it provide enormous opportunities which lead them to acquire growth and development(Emerging Market and Global Economy, 2014). Henceforth, for obtain sustainable profitability,emerging market helps organisation to achieve the same without any obstacles. As per the views2
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