Expanding Maple Leaf Food in the Indian Market

Global
Entrepreneurship
Maple Leaf Food

Introduction
• The intent of this presentation is to expand the
business operations of Maple Leaf Food in the
Indian market.
• The selected product for the expansion is Maple
Leaf to Dogs Chicken Hot Dogs
• The presentation is comprised of detailed India
market analysis along with an analysis of the
external and internal environment.

Overview of Maple Leaf Food
• Maple Lead Food is offering its services in the
market of Canada from the last 100 years, with
the purpose of always moving forwards towards
growth.
• By offering a different variety of food like Maple
Leaf To Dogs Chicken Hot Dogs company is
aiming to reconnect families by adding
goodness in their product (Maple Leaf Food,
2019d).

Market Analysis
• The market of meat packaging is growing at a
global level because of a number of factors like
urbanization particularly in the merging nations
such as China, Brazil, India, and Russia (Future
Market Insights, 2019). The growing middle-
class segment of India is the driver of the meat
segment growth. According to the research,
there will be over 80% growth in the demand for
meat and chicken by the year 2022.