Strategic Growth Option of Market Expansion into India

Name of the Student
Name of the University
Author Note
Strategic Management –
Assignment 2

Executive Summary
The Bairaha company is a well known poultry
producing company in the country of Sri Lanka that is
renowned for its manufacture of high quality meat
products.
After experiencing much success in Sri Lankan
metropolis, Bairaha has now set its sights on India,
with the hope of expanding its market to this part of
the subcontinent.
This report looks at the strategic growth option of
the market expansion into India in order to achieve
the company objectives, by using the SAF model,
porter’s value chain analysis, identification of key
stake holders and the analysis of resources and tools.

Table of Contents
1. Evaluation of Strategic Growth Option of Market
Expansion into India to meet company objectives
using the SAF Model.
2. Use of Porter’s Value Chain Analysis to evaluate
the strategic growth option
3. Identification of key stake holders using
Mendelow’s Power Grid
4. Analysis of Resources
5. Ways to make the market expansion greener and
more socially acceptable
6. Conclusions and Recommendations
7. References and Bibliography

Task 1 – SAF Model –
Suitability
 In order to achieve the strategic growth option of market
expansion, the SAF model has been used for analysis
(Kowalkowski et al. 2015).
 Suitability –
 Environmental Suitability – The production or manufacture of
high quality chicken by Bairaha is compatible with the Indian
environment.
 Expectation Suitability – Bairaha is more than likely to be able
to meet its expectations in terms of profit in the new country of
expansion, given the love for chicken products in India
 Capability Suitability – Bairaha has capable manufacturing
specialists and poultry experts who are likely to do a thorough
job of producing the best quality chicken meat when expanding
operations to India