Global Event: Impact on Macro Environment and Criteria for Successful Planning

Global Events

Table of content
 Introduction
 Positive and negative impact upon macro environment
 Critical evaluate macro environment factors and their impacts upon decision making for a
event
 Recommendation for improvement SWOT Tools
 SWOT analysis of a event
 Critically evaluate the criteria for successful planning of event
 Conclusion
 References

Introduction
 Global event are those events which are
done for a particular period of time and has
a global reach. Olympic games world cups
and many others are the examples of global
events. 2011 Pan Arab Games took place in
Doha, Arab from 6-23 December 2011.

Positive and negative impact upon
macro environment
 PESTEL analysis is used to analyse external business
environment of a company or a event. It helps to
analyse what impact a event have upon their external
business environment and how a event have to handle
all such impacts and make a corrective decision for
their success. PESTEL analysis of 2011 Pan Arab
Games is given below-

 Political factor- Political freedom in UAE is very
limited. There are no political parties in UAE and
elections are only held for federal advisory bodies.
 They promote their trading activities and they
invite other countries to have events and business
in their nation.
 It will provide positive impact upon 2011 Pan Arab
Games to conduct effectively with strict rules and
regulations of UAE for their security.