Global Event Management: PESTLE and SWOT Analysis, Successful Planning and Evaluation

GLOBAL EVENT MANAGEMENT

Table of Contents
 INTRODUCTION
 MAIN BODY
 PESTLE Analysis of global events
 SWOT analysis of global event
 Evaluation of successful planning of events
 CONCLUSION
 REFERENCES

Introduction
In the global and national market the event management industry plays a major role
by supporting various major global events. The event management industry is a
major body which conducts major events in different countries for assessment of
various people.

PEST Analysis of global events
The PEST analysis is an important way of identification of external environment. For
global event management, PEST Analysis is mentioned below:
 Political factors- It is important for the business to consider major political factors in
order to gain success in the market. These factors are related to rules and regulations
that are developed by the political forces in the country. Political forces are important
as they include the government's plan for the development of the event industry. The
government of UK is always supportive for the major events in the country.