Global Event PowerPoint

This presentation discusses the positive and negative impacts of global events on macro environment through PESTLE analysis. It also covers the macro environmental factors and their influence on the global events industry. Recommendations for improvements for a specific event and SWOT analysis of a specific event are provided. Criteria for successful planning of events are also discussed.

Global Events

Table of Content
 Introduction
 Positive and negative impacts of global events have on the macro environment
 Macro environmental factors, their influence on global events industry
 Recommendations for improvements for a specific event
 SWOT Analysis of specific event
 Criteria’s which are essential for successful planning of events
 Conclusion
 References

Introduction
 Global events are those events which are organised for limited
time duration which requires significant amount of huge
investment on a large scale.
 These events have global reach and also have impact on
population and on built-up environment.

Positive and negative impacts of global events
have on the macro environment
Positive and negative impacts of global events on macro
environment has been described through PESTLE analysis:
 Political Factors: This factor talks about the political
condition of the country which include tax regulations, trade
restrictions and reforms, environmental regulation and
tariffs. These factors also determine that that to which extent
a government can influence an industry or company.

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There are some trade barriers that create hindrance in the way business operations
have conducted themselves. Under this factor, by organising Fifa world cup on such
a large scale, the regulations got combined into positive manner and trade
restrictions act as negative factor for this particular kind of event.

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 Economic factors: These factors include interest, economic growth /decline,
inflation and wage rates, exchange and cost of living. These factors act as key
determinants in terms of economic performance that can also directly impacts a
company and also have resonating effects on long term basis.

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 Sociological factors: These factors include cultural norms and expectations, growth rates of
population, distribution of age, consciousness related to health, career attitudes, health and safety.
These factors are generally important for marketers as they target certain customers. They also
highlight about the local workforce and about its zeal to operate into certain circumstances.

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 Legal Factors: These factors include access to materials, quotas, resources, imports/exports and
taxation. These factors both have internal and external sides. There are certain laws that have an
impact on the environment within a country. Legal analysis is important from both aspect which
will help in terms of proper framing of strategies and planning.

Macro environmental factors, their influence on global events industry
According to technological factor of PESTLE analysis,
event industry has to make decision of their process of
working according to technological changes. Event
industry can make their work into more organised
manner through use of apps and updated version of
technology.

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 There are certain apps which act as key role in terms of organising the event into
more appropriate manner. For example, NTT electronics HV9100 series
AVC/H.264 HDTV/SDTV were installed at all of the ten stadiums in the republic
of South Africa at which games were held for the 2010 Fifa world cup to
contribute video from the stadiums to the IBC(NTT Electronics). With support of
technological trends the events also create hype on large scale due to which it is
easier to attract people on large scale.

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Event industry can take decision into more accurate and appropriate manner with
support of different kinds of devices like AI technology, digital tools and software.
These technologies help in interpreting data from social media platforms and also
help in understanding consumer interests as well. So new technologies create a great
impact in terms of organising events into more appropriate and organised manner.

Recommendations for improvements for a
specific event
Global events includes various kinds of events such as sport events
like Fifa world cup, cultural events etc. Fifa world cup can be
organised in a more structured form and with support of latest devices
the big crowd can be managed into effective manner.

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These events can be improved through bringing unique concept in it and make it
more innovative with help of technological devices. By involving local people in
these events also help in terms of increasing gathering on a larger scale. An initiative
can be taken to make sponsorship more organic so that these events contribute
ethically from perspective of environment.

SWOT Analysis of specific event
STRENGTHS
 World cup capabilities and resources that can leverage in terms
of building a sustainable competitive advantage in the market
place.
 Strong financial support help in terms of investing into new and
diverse projects that can further diversify the revenue stream and
increase on return on sales

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WEAKNESS
 Focus of project management in a very precise manner in terms of internal delivery
rather than considering all aspects of external stakeholders(Sykes and Hamzeh., 2018).
 Track record on environment consideration is not very serious due to which this event
has to face some environmental issues.

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OPPORTUNITIES
 Artificial intelligence and machine learning boom is transforming the technology landscape that Fifa
world cup operates in.
 E-commerce business model can help Fifa world cup to tie up with local suppliers and logistics
provider in international market.

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THREATS
 Increasing cost component for working in developed market because of
environmental regulations-Fifa world cup has to deal with these costs as
government are trying to levy higher environmental taxes to promote cleaner
options.
 Fifa world cup have to keep a close eye on fast changing government regulations
under the non government organisation especially with respect to environment
and labour safety aspects.

Criteria’s which are essential for successful
planning of events
There are certain ways through which success of an event can
be evaluated which includes monitoring of social media
activity, post event surveys , sales numbers, incorporate an
event app and sponsor recognition.

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Sometimes social media activity gives false information and post event surveys are
not very impactful because generally people don't take it very seriously. Majorly
social media activity is important for successful planning of events because this is
the major parameter through which events get a hype on a large scale. Social media
platforms also covers major part of population due to which it is easier to attract
large number of people.

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It has been observed that for getting media attention there are lots of events who
give false information about sales numbers. Sometimes event app face some
technical issues due to which it becomes difficult to give full detail about the event.
Due to technical issues it becomes challenging to answer the questions of people
and it is difficult to give proper satisfaction to the large number of audience as well.

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With consideration to external environment, there is technological factor which
plays a very important role in organising an event because updated technology and
apps helps in making the process of working faster and effective to organise an
event. In terms of internal environment, cultural factor is essential to organise a
successful event because theme of event has been decided accordingly.

Conclusion
The above stated report concludes that global events plays a very important role at an
international level. It has been determined that PESTLE analysis helps in understanding
positive and negative impacts of global events. With respect to PESTLE analysis, it is
important to consider both the aspects which include positive and negative as well. There are
some factors which have influence on event industry.

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 These factors create positive impact on organising the event into more successful
manner. It has been determined that for organising an event it is necessary to
consider strength and weak point as well. In addition to this , it is important to
consider about opportunities and threat point as well so that preparation of event
can be done into more appropriate manner.

References
 Aemisegger, F. and Sjolte, J., 2018. A climatology of strong large-scale ocean
evaporation events. Part II: Relevance for the deuterium excess signature of
the evaporation flux. Journal of Climate, 31(18), pp.7313-7336.Mauksch, S.,
2017. Managing the dance of enchantment: An ethnography of social
entrepreneurship events. Organization, 24(2), pp.133-153.
 Woolley, S. C., 2016. Automating power: Social bot interference in global
politics. First Monday.
 Sanders and et.al., 2016. Examining 239+ 240Pu, 210Pb and historical events
to determine carbon, nitrogen and phosphorus burial in mangrove sediments of
Moreton Bay, Australia. Journal of environmental radioactivity, 151, pp.623-
629.

Thank You