Determining the Positive and Negative Impacts of Macro Environment on Global Events

Global Events

Determining the positive and negative impacts of
macro environment on global events
In order to determine the positive and negative impact of macro environment on global
event, here is select PESTLE framework which are as follows:
Political factor:
 Political factors refers with different aspects which are tax policy, government policy,
environmental law, labour law, trade policies and so on. This gives negative and
positive impact on the event. In order to organise Olympics event planner and manager
have understand and collect information about tax policies for positive impact .
Otherwise, it gives negative impact on event.
Economical factor:
 Economic factors have the significant impact on organisation and profitability. This
includes economic growth, interest rate, exchange rate, inflation and disposable income
of customers and business. For organizing Olympic, the event organizer is have to
understand economic growth of country for successful event.

CONT..
Social factor:
 Social factor is involves the shared belief and attitudes of customers. This factor is
highly impact to event because changes in customer taste and preference. New trends
are influence taste and preference of customers in negative manner which can affect to
event organizer for successful event.
Technological factor:
 Technological factors refers with new and advanced technology at marketplace. In
order to organize successful Olympic event organizer have to understand the uses of
new technologies in order to satisfy needs of customers for positive impact. In the
absence of this, customers are faced various problems.

CONT..
Environmental factor:
 Environmental factors refers a some changes in weather and climate. That can gives
negative impact on event. In order to same event organizer have take information about
weather through weather forecast for handle that at the time of event for positive
impact.
Legal factor:
 There are different laws and regulations which can impact to event. For organize
Olympics event planner have know about those laws which can affect to event success
for positive impact. Otherwise that may gives negative impact on business.