Structure and Diversity of Global Events and Their Role in Society

GLOBAL EVENTS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO 1.................................................................................................................................................3
P1 Structure and diversity of global events and their role in society, Factors influencing
development of global events......................................................................................................3
P2 Factors influencing development of global events.................................................................5
LO 2.................................................................................................................................................6
P3 Evaluation of value, impact and legacy of global events on environment.............................6
P 4 Strategies used to
support responsible
event development for a
range of global events.................................................................................................................7
LO 3.................................................................................................................................................8
P 5 Pestle Analysis.......................................................................................................................8
LO 4 ..............................................................................................................................................10
P 6 SWOT Analysis on Olympics.............................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................12

INTRODUCTION
Global events are basically the events which are being organized on the large platform
and requires the wide media coverage. There are different types of events which differ from one
or the another and thus impacts the society at large.
This report provides the brief of structure and diversity of global events and their role in
society, Factors influencing development of global events, Evaluation of value, impact and
legacy of global events on environment and management strategies for development of global
events.
MAIN BODY
LO 1
P1 Structure and diversity of global events and their role in society, Factors influencing
development of global events
Diversity of global events
The are diverse range of events which exists and thus attract the customer by their
exceptional features.
Hallmark events
Hallmark events are basically the fairs, expositions that are held either on the regular
basis or one-off basis. The main aim of these events is to provide host community with golden
opportunity to protect the high prominence within tourism market.
Mega events
These are the events which are generally helps on the large platform and thus covers the
wide media coverage. These can be either national or international and thus have the capacity to
accommodate large range of people (Horne, 2017). This includes sporting events etc. The major
aim of this event is to attract large number of viewership and thus gather make them aware of the
different society and national cultures.
Structure of global event industry
The typology of the global events industry generally encompasses the structural
distribution and have various components
Event organizations

There are various event organizations whose main aim is to manage and thus control the
various events like wedding, part etc and attract more and more customers by serving them with
the best quality.
Suppliers
The suppliers bin event industry are basically the network of the integral part of event
industry under which the professionals and expertise collaborate to deliver high-quality events.
Suppliers in event industry consists of sound production, lighting, catering, entertainment etc.
Role of events in society
The various events become an important factor which serves the community and thus
plays a vital role for them.
Cultural events
The cultural events mainly encompasses festivals, carnivals, heritage events, religions
etc. The main aim of this event is to gather the large number of people and thus make them
aware of the different cultures, values, ethics etc. It helps the society to understand the cross-
cultural differences and communicate with each other (Wang and et.al.,2016).
Sports events
The sports events are normally hosted for differentiating professionals from other
amateurs. There are various types of sports competitions like Olympic games, world
championship where their main aim is to entertain people and increase their self-esteem
regarding sports. It helps the society to know the national games and this increases their interest
towards sports.
Music events
The music events consist of various singers and music players who assemble for a
particular purpose to sing and entertain the people. The main aim of this event is to make people
aware of different genres of music and increases their interest towards music industry. It helps
the people of society to know the importance of music in world and thus encourages them to step
their foot in music industry (Hudson and Hudson, 2017).
Business events
This event mainly emphasizes on business as well as trade activities and thus involves
workshops, seminars, conventions, conferences etc. The main aim of this event is to make the
people aware of various products and services which are newly launched or modified. It helps