Impact of Macro Environmental Factors on Global Events Industry

Global Events

Table of contents
 Introduction
 Impact of macro environmental factor has on the global events industry and its influence
over the decision-making
 Recommendation for improving and minimizing the adverse impact and maximising the
profits
 SWOT analysis of event for attaining success
 Critically evaluating the essential factors for successful planning of the business
 Conclusion
 References

Introduction
 There is an increasing demand for the sports events among the public
which has resulted into making the organizations engage into this field.
 There is a lot of opportunities available but along with that there are
certain risk as well.
 This presentation is about the Olympic event and the various factors
having an influence over the global events and the ways through which
risks can be minimized.
 Along with that it includes the essential factors to be considered for a
successful event.

Impact of macro environmental factor has on the
global events industry and its influence over the
decision-making
Sports event is the best way for the purpose of evaluating and showcasing the hosting
environment. But the host environment is also prone to certain macro environmental factors
which is needed to be taken care of.
Physical and environmental impact
 The event manager is required to assess the potential impact of the event on the environment.
 The impact might be small if it is organized in the infrastructure which is purposely designed
for it like stadium or the exhibition center but on the other hand the impact would be much
higher in case it is on the public space like street, park etc.