Positive and Negative Impact of Macro Environment on Global Event Industry

GLOBAL EVENTS
Task 3 & 4

Content
 Introduction
 Determine the positive and negative impact of macro environment on global
event industry
 SWOT analysis of an organisation
 Approaches of effective planning
 Conclusion
 References

 Global events are defined as the events that is organised for a
certain period of time and reach worldwide. There must be a
proper contribution from the public and the event should have
impact on population and build environment. Global event
organises different types of events such as cultural event,
parties, conferences etc.
Introduction