Global Events

Global Events

Table of Contents
• Introduction
• Impact on Macro environment on global events industry
• SWOT analysis
• Conclusion
• References

Introduction
Event Management is a type of project management. It involves studying the
brand and developing a concept to strike a connection with its target audience
and then launching an event based on the concept. Events can be formal like
conferences, concerts, etc. and informal like weddings, festivals, etc. Initially
a low key concept, events industry now stands globally on a huge scale. It
involves events of many sizes from a simple concert to mega event Olympics
(Veal and Burton, 2015).

Impact on Macro environment
on global events industry
Macro environment refer to the general economic conditions that affect all
businesses.
• Political factors
• Economic factors