Global Events: Diversity, Cultures, and Impact on Economy

GLOBAL EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P 1 DIVERSITY, CULTURES AND ROLES OF EVENTS.....................................................3
P 2 CONTRIBUTION AND MOTIVATION BY GLOBAL EVENTS...................................5
LO 2 ................................................................................................................................................6
P 3 IMPACT OF GLOBAL EVENTS ON THE ENVIROMENT OF THE ECONOMY.......6
P 4 RESPONSIBLE STRATEGIES TO SUPPORT GLOBAL EVENTS................................7
LO 3 ................................................................................................................................................8
P 5 PEST ANALYSIS OF GLOBAL EVENTS .......................................................................8
LO 4.................................................................................................................................................9
P 6 SWOT ANALYSIS OF GLOBAL EVENTS ......................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Global event is the platform which help the population to connect to it across the globe.
The events can have many types and it is done to gather the population which are interested in
the activities and can also participate in it. Global event has also captured the market as in
business point of view as the event planners have to establish a better analysis of all the factors
which will help them to boost and attract the population to participate in it and support the
activities which are performed. Global events can be for sports, business, Music. And the event
companies have reached this stage due to globalization and liberalization which also helps the
population to connect to the different culture and increase their knowledge. As in this report
there is a brief description about the London Olympics 2012, which was held in London stadium.
Is a sport event which is very popular across the world as in this event there are many
competitions among the different sport players which are playing for their country to win the
medal and make the country prouder. This Olympics also help in increasing much awareness to
the population.
LO 1
P 1 DIVERSITY, CULTURES AND ROLES OF EVENTS
It is very important for the events to connect with the population by making sure the
different aspects of the activities of the events is analyzed properly and effective. London
Olympics was also successful in attracting the people with its charm and fan following the
satisfied their citizens according to their expectations. (Ferdinand, Shaw and Forsberg , 2017)
Diversity
1. Local Events- they are the vents which are organized by the event planner for the local
community which will involve them into the activities according to the nature of the
events. These events are small events which do not have much coverage and also allows
limited public which are part of a club or a group.
2. Major Events- Major events are which are organised by the event companies as the
nature of this even is nationwide and it has the capacity to attract more public. In this
events many companies also sponsor the financial aspects to promote their business and
increase their sales.(Watt , 2018) These events are in short period and are very popular in

nature, and these events are also considered as a very special events for the public who
visits it.
3. Hallmark events- these events are done internationally to promote the culture and boost
the tourism industry in the country. This events also help to increase the growth rate of
the economy and it includes the cultural festivals and social gathering to portray the
culture of the region to the tourist.
Roles
1. Culture- it the population develop them and understand the feelings. It also helps the
people to improve the mental ability to understand things better and with more accuracy.
It also develops the personality of the individual and help them to support the groups.
They also help the people to increase the communication and coordination skills.
2. Sports Events- this events help the population understand the importance of sports and
also develops the interests in some particular sports as they learn much about the rules
and regulations of the sport which also attract them to plat the sport. This help the people
to be active and be fit. (Frederick , Burch and Blaszka, 2015)
3. Music Events- these events are helpful in keeping the people relaxed from being stressed
and also provide a stable mental health, music events can also encourage many people to
start their career in this field and pick it as a hobby to make them feel better and also keep
them healthy.
4. Business Events- these types of events are only for people who are doing the business.
This help the business person to understand the market trends which the other business
are carrying and also learn many new business strategies which they can use in their own
business to grow them faster and better.
Structure
1. Venues- it is very important for the event planners to understand and analyse a better
venue for the event as it will help Suppliers in attracting the people better and every
location have their own legal issues and policies so the event managers have evaluated
that as well. (Poynter, Viehoff and Eds., 2015) The venue should be ideal to make all the
arrangements for the events in the low cost and it should also be cost-efficient.
2. Suppliers- they are the support system of the events as they help the event to provide with
the goods and services which will help the people to perform the activities in the event